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The positive trend of recent years is due to Danone's emphasis on yogurt, where it adds value to consumers – under global brands such as Activia, Actimel, Danonino or local brands such as Cremosso and Delicios. Danone Romania maintains its undisputed leadership position in the local yoghurt market
"Danone's results in Romania create a basis for sustainable business development and new local investment in our Bucharest plant, social projects and the development of yoghurt category Between 2017 and 2018, we invest about 1 million euros in the development of two new production lines and the introduction of a new factory palletizing robot that allows us to better meet the needs of the local market of the other markets we serve in the region.A similar amount of 1 million euros is invested to support the development of partner farmers, both family and professional. " Natalia Gelstein Kiss, Managing Director of Danone Romania, Bulgaria, Moldova and Adriatic countries
1 million yogurts are produced daily on average at the Bucharest factory, using more than 60 million liters of milk annually, most of them coming from farms or households in Romania. "
" Having acted in recent years Activia, Actimel and Danonino, in 2018, we relaunched the Danone brand for our core portfolio, inviting consumers to rediscover the joy of simple dairy and fermented recipes, the benefits of yogurt , and we generally support a repositioning of the yoghurt category and its profits. Gelstein Kiss
Yogurt consumption is still rather low compared to other countries at around 6.6 kg per person per year – compared with 23 kg in Bulgaria, more than 10 kg in the Czech Republic or 21 kg in Sweden. However, yogurt is a product known for its digestive benefits, and Romanians' interest in healthy foods is increasing in recent years.
Danone Romania is the market leader in yogurt. The Danone factory in Bucharest produced the first yogurts in 1999. In 2019, Danone Romania will celebrate its 20 years of presence in Romania and 100 years in the world during the production of the first Danone yogurts
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