DIGI, in the top of the most valuable Romanian brands

Dacia, eMag, Dedeman, Petrom and DIGI are the most valuable Romanian brands, according to Brand Finance, which evaluates the most powerful brands in the world. If we look at the 50 local brands included in the ranking, we are talking about a total value of 4.3 billion euros

The ranking of the 10 most important Romanian brands is dominated by Dacia, eMag, Dedeman, Petrom and DIGI, which accumulates 2 billion 383 million euros. And they've all become even more valuable over the past year, according to Brand Finance, a branding and branding consulting firm.

If we look at the performance of the DIGI brand, its value has increased by more than 23% compared to 2017 from here to 2018, from 150 to 185 million euros. At this rate, top scorers do not exclude DIGI from entering the global telecom brand hierarchy next year.

The following five Top 10 local brands are: Transilvania Bank, Bitdefender, BRD, Electrica and BCR. Thus, the ten most valuable brands are the economy sectors such as automotive, retail, oil and gas, telecommunications, banks, technology and utilities.

In total, the top 50 brands analyzed by Brand Finance are worth 4.3 billion euros, or 14% more than last year. The advance is double the record growth of 7% of the Romanian economy as a whole

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