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McDonald's launched, on a global scale, including in Romania, a collection of 6.2 million coins in the limited edition, MacCoins, to mark the 50th anniversary of the appearance of the Big Mac.
The five MacCoin plays, each representing a decade of Big Mac history, are not in cash, but they can be traded for a Big Mac by the end of 2018.
MacCoins will be distributed In the 1950s, Big Mac has become such a universal symbol that it is used to measure the power of buying international coins. McDonald's is launching MacCoin's limited edition coin collection and will be available to buyers as of August 2nd. "
Daniel Boaje, Managing Director, McDonald's Romania, said that In the last 23 years since the company was present in the local market, Romanians have bought more than 70 million burgers Big Mac at McDonald's
In 1986, the British economist The Economist launched the Big Mac Index, a purchasing power purchasing parity guide.It basically compares the price of a Big Mac in dozens of countries around the world and promotes the idea that in the long run exchange rates should achieve a price equilibrium that the same product has in two countries –
With time, the Big Mac index has become a global standard, it has been included in several economic textbooks and has become the subject of dozens of academic studies
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