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Microsoft managed to do that after Apple's shares fell 23 percent last month, as the new iPhone did not sell as well, and Apple warned shareholders against the deal.
Apple recently dropped the price of the iPhone XR and relaunched the iPhone X, released last year, because the new models XS XS and XS Max do not have the expected sales. As a result, Apple would remain with OLEDs in stock, according to the contract signed with Samsung.
By taking over the production of the iPhone X, Apple is out of stock and can make profits, all the more so since it has sold for more than a thousand dollars. last year.
Global demand for smartphones is shrinking, making it increasingly difficult for Apple to increase its revenues.
The highlight is that Apple surpassed Microsoft in value in 2010, which has been corrected thanks to good sales of iPhone and iPad. At that time, Microsoft is experiencing a decline in computer sales, even from mobile devices.
At present, the iPhone accounts for more than 60% of Apple's total business, but the company sells less.
The US giant is increasingly dependent on online services, which exceeded the $ 10 billion mark last quarter. By comparison, all of Facebook's revenue for the previous quarter was $ 13 billion.
Another cause of the stock plunge is the threat by US President Donald Trump to impose tariffs on all products imported from China, which would affect both the Apple iPhone and Apple Macs manufactured by Apple. companies like Foxconn, Pegatron or Apple. quanta.
Bet on cloud computing
Meanwhile, with the installation of the new boss, Saty Nadella, in 2014, Microsoft launched a strategy to reduce its dependence on Windows and computers.
Microsoft is now the second cloud computing player to rent compute power or storage capacity from other companies on its servers. Only Amazon goes beyond Microsoft in this regard.
In the early 2000s, Microsoft was the most profitable company in the world, when its market capitalization exceeded $ 600 billion. It was considered the most powerful trading company on the planet.
Later, the company has faced several antitrust actions in the United States and Europe, has been repeatedly fined for abuse of dominant position vis-à-vis Internet Explorer and Windows Media Player, before being surpassed as the most rigorous innovation of the company. These are Apple and Google, which dominate areas such as mobile devices and online services, respectively.
Play action
Due to fluctuations in stock prices, Apple's capitalization fell to $ 812 billion during the trading session on Monday, and Microsoft to $ 819 billion.
Later, Reuters wrote that the two companies had reached a capitalization of 814 billion dollars.
At this point, Apple has still jumped to $ 828 billion, while Microsoft is $ 817 billion, according to Google Finance.
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