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Ford, Ford's US financial giant, released its financial results for the first half of this year. And the news is not good for operations in Europe that include the factory in Romania. The CEO of the company, Jim Hackett, even said that the Americans were "extremely dissatisfied with the performance of Europe".
The presentation of Ford's financial results has cast a dark cloud over European activities that are negatively influenced by the ever-increasing customer orientation towards SUVs, to the detriment of hatchback models, sedan and monovol. In addition to this easy-to-understand factor, Americans also note the negative influence and events related to Brexit, although Britain's separation from the EU is not yet effective. According to Ford data, European operations are heading towards a pre-tax loss of $ 73 million in the second half, after a $ 88 million profit in 2017. In addition, for the year 2018, the loss is expected after a profit of $ 234 million was recorded last year.
These figures prompted Jim Hackett, CEO of Ford in May 2017, to state that "we are extremely dissatisfied with the performance of Europe".
As a result of these results, Ford plans to redirect European spending from conventional cars to SUVs and light commercial vehicles, including light trucks. Indeed, in these market segments, the brand has a positive evolution.
Ford Romania will produce a new model vehicle at the Craiova factory, where it already manufactures the small Ford EcoSport SUV and the 1.0 EcoBoost engine, and will create 1,500 new jobs, reaching 5,900 employees. ] Ford confirms the production of the second model at the Craiova plant. The new model will be added to the current generation of the small Ford EcoSport SUV and the EcoBoost 1.0 engine. Ford is investing more than 200 million euros in Craiova, the total investment began in 2008, reaching nearly 1.5 billion euros "said Ford Romania in a statement. Press
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