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The Romanian market is dominated by low-cost companies. Wizz Air, Blue Air, Ryanair, Pegasus Airlines and the new Laudamotion are just a few of the companies that promise cheap tickets to Bucharest and major cities across the country.
Cheap airlines have grown in recent years and Wizz Air has become the largest local airline, surpassing even Tarom. An analysis by Anna.aero shows that low-cost operators will have a market share of [50%] (19459006) all seats offered for sale by air until 2027. But this goal has already been achieved nine European markets, including Romania.
Macedonia is the country where most places are offered by a low-cost airline, with 65.6% of the total, a market where, surprisingly, Ryanair is not present. Second place is Slovakia, where the low cost is 62.3%.
Third place is occupied by Hungary (61.7%), followed by Romania (60.7%) two important markets for Wizz Air.
This year, it is estimated that the number of seats offered for sale by low-cost companies is 501 million, up 7.4% from 2017, according to OAG data. Thus, 2018 is the first year the low-cost market in Europe exceeds the threshold of half a billion in terms of capacity. And if we look back ten years ago, the capacity has increased by 124% from 225 million seats.
In the battle at the European level, low cost has a market share of 36.3% compared to the other segment, of 63.7%. The largest airlines in Europe, based on the number of passengers carried, are Ryanair, followed by easyJet. The third and fourth places are Lufthansa and Turkish Airlines
The country where the low-cost has a market share of less than 1%
Belarus is the country where the penetration of bottom- market share of only 0.7% of the total number of seats offered this year. The only company that offers flights is Vueling, Barcelona – Minsk Many locals however travel to Vilnius, Warsaw or Kiev to take cheap flights.
With a population of 9.5 million of which 70% live in urban areas, Belarus is a market with high demographic potential, while in Lithuania, whose population has 2, 8 million inhabitants, low-cost companies hold a 57% market share.
After Belarus, the smallest low-cost flights are in in Russia, Azerbaijan and Ukraine.
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