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today, 3:11 pm
Author:
Adrian Seceleanu
Telekom Romania, one of the major players in the local communications market, proceeded to a new shock trade on Wednesday, introducing subscriptions to mobile phone service offerings for residential customers who do not have access to mobile phone services. have not a minimum of 12 or 24 months, shaking the new race to the purchase of users, one of the most powerful pillars of the industry: the contracts where customers engage to pay a subscription of one or two years, regardless of changes in the market or
The move is difficult not only because it eliminates the minimum term of the contract, but also through the price level and all services included: unlimited national calls, unlimited 4G Internet and 500 national SMS a rate of 5 euros per month for customers who also have fixed services of Telekom and 7 euros per month for non -customers
"This is a m revolutionary step both at the level of the Romanian market and at the European level, "he said at the press conference where the group announced the new offer, Miroslav Majoros, CEO of Telekom Romania [19659003] Majoros n & rsquo; Nor has it prevented the use of "hard" terms to describe the industry in which the group he runs is part of. "We see thousands of tariffs, tens of thousands of tariffs to confuse consumers so that they pay as much as possible and that operators deliver as little as possible." In a way, we are used to living thus, knowing that big companies are misleading consumers. "The head of Telekom prepared with these words at least for the communications industry the pitch to present the new movements of Telekom, a group that he says Away from this world, where customers are "cheated" to buy the most expensive offer. "The world is changing, new concepts are emerging in business, and I think if we do not change, somebody else will come and change our things for us." We decided to give freedom to our clients. "
"We are breaking the barrier in the market by offering customers the option of taking out a subscription without taking minimum time.We do not keep customers with the contract, but with the quality of the network and services," said Frantisek Mala, commercial director of the residential segment of Telekom Romania
The move comes in the context where, after two years of significant investments, the company's 4G mobile network has reached 99% of the urban population and 90% of the total population, and the similar movement on the business sector has led to a sharp increase in the number of customers, said Miroslav Majoros.More than 150,000 B2B customers switched to the new offering and the second quarter, existing offers have resulted in a 37% increase in mobile sales in the residential segment.
We are essentially launching the card subscription, explained during the con Roxana Baias, marketing director for the residential segment at Telekom Romania. The company targets several categories of customers, including prepaid card users – who may have the flexibility they want, even if they sign a contract. "There are 13 million customers who have cards and who want this freedom," said Roxana Baias. Another key customer segment is young people (the "millenials") who want to be permanently connected to the Internet. Another important segment, growing in Romania, is that of customers who do not buy their mobile phone with their mobile subscription. "This is a segment that has become very important.In contrast to what happened a few years ago, while 70% of consumers were picking up their phone from mobile operators, only 43% of them are recovering their smartphone by subscribing.This is also a strong trend in Romania. "
Note that subscriptions without a minimum contract period do not include a mobile phone. The Telekom Group continues to offer more expensive subscriptions and subscriptions, including subsidized mobile telephones
Telekom, the third largest player in the mobile market in Romania with 5.2 million customers, ahead of RCS & RDS (3 , 3 million customers) but remote from Orange (9.5 million customers) and Vodafone (8.9 million customers), they are trying to expand their customer base and increase their revenues this segment
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