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Author:
Mădălina Panaete
The Braşov Milk Factory, a local subsidiary of the Greek group Olympus and the third largest dairy company, has invested 20 million euros in Braşov's production unit and launched a new Greek yogurt brand "With this new production line, we enrich our product portfolio and deliver to Stragghisto consumers, according to a traditional recipe, in the heart of Greece ", said Athanasios Giannousis, commercial director of Olympus Romania
The Greek Group Olympus entered the Romanian market in 1999 and before the opening of the Hălchiu factory, a production unit was operating in Baraolt, Covasna County. The Brasov factory was opened in 2011 after an initial investment of 55 million euros. However, subsequently, Olympus continued to invest, reaching a total of more than 130 million euros invested locally in market entry, according to data provided by the company.
The Braşov Milk Factory, which still owns brands such as The Olympus family, Oly and Braşoveanu ended last year with a turnover of 432 million lei (nearly 95 million). 39; euros), an increase of 17% compared to the previous year
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Article published in the print edition of Ziarul Financiar of 27.07.2018
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