[ad_1]
Digi (RCS & RDS) has strengthened its brand value with a 24% increase to 186 million euros, thanks to revenue growth and implementation extent of the DIGI mark.
At this rate, it is not excluded that DIGI will accede next year to the world rankings of telecom brands.
Banca Transilvania maintains the tilt of the most esteemed Romanian banking brand – valued at 148 million euros, up 14%, while it is the only Romanian bank to be included in the overall ranking Brand Finance Banking 500 2018. [19659005]
The retail and banking sector dominates the ranking
With regard to classification industries, with the exception of the "automotive" category, including e-commerce ) continued to generate the highest brand value: 1,078 million euros, with a remarkable annual growth of 33%, and each of the 11 brands growing. The most valuable among them are the eMag eCommerce platform and the Dedeman retailer (which remains the most valuable brand with 100% Romanian participation), both with significant increases of 27% and 47% respectively.
The banking brands present a strong sector in the Brand Finance Romania 50 study, generating a brand value of 419 million euros and occupying three of the top ten. Nevertheless, the evolution within the sector has been uneven, with Banca Transilvania and BRD posting solid growth, while BCR, CEC Bank and Bancpost have fallen in the ranking due to the drop in value
News and old brands
New brands created by private entrepreneurs over the last 28 years occupy more than half of this ranking, generating a brand value of nearly 2 billion euros
the old Romanian brands, it draws attention to the invocation of the brand TVR, which loses value and slips to the bottom of the rankings. With a value of 15 million euros, TVR dropped this year to the penultimate place due to the decline in its economic performance and its relevance
]
Two brands entered this year for the first time between the top 50 – DONA pharmacies ranked 46th and the Asirom insurance company out of 48. Inevitably, for every brand entering the rankings, another brand must leave it, so this year we will not find the brands Azomureş and Siveco
"These movements are normal, and do not necessarily mean a poor performance of emerging brands, but rather the more pronounced growth of other brands in all categories – proving the existence of a dynamic brand landscape, "according to the report's authors. .
Source link
