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Author:
Florentina Niţu
United Brewery Bereprod (URBB), the fourth largest player in the beer market and producer of the Tuborg and Skol brands, has budgeted the investment of 15 million euros this year, and further development on the Romanian market
"The financial results of the URBB group and Carlsrom Beverage in 2017 are the result of a good long-term strategy and we are confident to continue to invest and increase our footprint locally." In 2013, URBB has started with a budget of 15 million euros that we are allocating to the continued growth of market share in Romania, both through the development and optimization of business processes as well as through marketing activities and promotional, all with the aim of continuing to advance locally at the same pace, "said Shachar Shaine, president of URBB and Carlsrom Beverage.
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Article published in the paper edition of Ziarul Financiar of 25.07.2018
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