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Volvo launches M, a new brand that will expand the company's global mobility operations by providing secure access to vehicles and services through an intuitive app. M will learn the needs, preferences and habits of the user, customizing the relationship with the consumer. Its debut will take place in Sweden and the United States in the spring of 2019.
"Volvo Cars is more than a car manufacturing company.We notice that urban users are rethinking the traditional way of ownership.M is part of Our answer: We are developing ourselves to become a direct service provider to the consumer as part of our new Freedom to Move mission, "says Håkan Samuelsson, President and CEO of Volvo Cars.
M develops its own technology 39 Learning that Queries Users Instead of just informing them about where to get a car.
"Available services now offer mostly alternatives to taxis or public transportation," says Bodil Eriksson, CEO of Volvo Car Mobility. "We focus on how people use their cars, which differentiates us from what is currently on the market. Our goal is to offer a real alternative to this experience. Cars should allow us to live our lives in our own way, help us get things done and maximize the precious time we have. We have the opportunity to offer a premium experience. "
An experienced and talented team of software engineers, together with competent M brand leaders, is developing the new concept based on 20 years of learning and Sunfleet, the car-sharing pioneer of Volvo Car Group
Sunfleet is the leading car-sharing market in Sweden with 500,000 annual transactions and a fleet of 1,700 cars.The company will be absorbed by the M brand in 2019 and the service will be available to all existing Sunfleet members
"Mobility is undergoing a fundamental transformation and Volvo Cars is leading this change. The launch of M creates new sources of revenue for Volvo Cars and will be part of the company's goal of building more than 5 million direct relationships with consumers by the middle of the next decade, " said Samuelsson
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