Samsung’s Even Thinner The Frame TV Returns at CES 2021, Disguised as Wall Art



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Seen here in a size of 75 inches, the new 2021 version of The Frame is slimmer than before.

Drew Evans / CNET

This story is part of THESE, where our editors will bring you the latest news and the hottest gadgets from fully virtual CES 2021.

Since Samsung first introduced The framework television in 2017, the concept has always appealed to a certain design-conscious buyer. Instead of a big ugly black rectangle hanging on the wall, this “TV” looks like a painting, framed photo, or other wall art. The company has continued to iterate The Frame for years, expanding the range of sizes available, expanding the available art library and, in the latest version CES 2021, slimming the cabinet even more.

The new frame hugs the wall with a thickness of just 24.9mm, similar to the depth of a typical photo frame. As usual, you can customize the frame around the image and the new version includes a slanted (“bevel”) bezel option. Third-party frames are also available for The Frame.


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The frame ranges from 32 to 75 inches. The 32 and 43 inch sizes can also be displayed in portrait mode, upright instead of horizontal like a traditional TV, although unless you get some sort of custom stand there is no way to get them. rotate automatically, as you can with Samsung. The Sero TV.

A paid subscription to the Samsung Art Store ($ 5 per month) gives you access to all 1,400 works of art from “world-class” institutions, ranging from paintings to photos to landscapes. , summaries and more. You can also purchase pieces individually or display your own photos (or art!) On the screen.

Beyond thinness, Samsung hasn’t done much to improve the image compared to the 2020 versions. The 2021 framework has 4K resolution, QLED technology with quantum dots and the company’s dual LED backlight structure, which is missing local gradation. Based on these specs, we don’t expect it to rival the image quality of a Standard QLED TV like the Q80T, not to mention everything Samsung’s new Neo QLED models. Again, it is certainly best to classify the joint.

Samsung’s The Frame 2021 TVs will start shipping later this year. Model names and exact prices have not been announced.

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