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Being rich is also a question of style. According to economists Marianne Bertrand and Emir Kamenica of the University of Chicago, the behavior of human beings helps to guess their social category. In a study, relayed by Business Insider, they reveal different facts synonymous with a good income in the United States, starting with the possession of branded objects.
iPhone, iPad and Bluetooth
Based on A panel of 6,394 individuals, researchers wondered about the outward signs of wealth and poverty, without saying from how many dollars a month a man or woman was considered rich. Overall, it is more a question of living in the top bracket of one's social category than to earn a certain salary.
In 2016, owning an Apple product was the greatest sign of good financial health. In 69.1% of cases, an iPhone owner is "rich", against 59.5% of Android smartphone users. Even with the Apple tablet, an iPad owner would be in the high slice of society with a probability of 66.9%.
Other fun information comes out of this study, such as the fact that owning an HP printer is a sign of wealth at 58.2%, or that the consumption of Kikkoman soy sauce reveals a good financial situation with 59% accuracy. We also learn that 70.2% of people whose car connects by Bluetooth would be "rich".
America would be fine
To carry out this study, researchers used data from Mediamark Reseach Intelligence, which met twice for 6394 subjects for face-to-face interviews. Thanks to an algorithm, they have been able to study the differences between the different social groups, and in particular come to the conclusion that America does not divide more over time.
Of course, the assertion that the iPhone would be a proof of wealth remains to be taken with tweezers. Apple sells perhaps tens of millions of its flagship device every year, everyone does not buy the iPhone X to more than 1000 euros so far. Not to mention the market subsidized and opportunity, which lower the bill.
Still, if your smartphone is engraved with an apple on his back, know that for some experts: you are rich.
Sources:
National Bureau of Economic Research
Business Insider
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