Beyoncé & Balmain, the Coachella collection launched for the good cause



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CARITATIVE – Beyoncé and Balmain announce a new collection of pieces worn by Jay-Z's wife at the Californian Coachella Festival last April. All profits will be donated to the United Negro College Fund, an association dear to the star

Between Beyoncé Knowles and Olivier Roustaing, the story lasts. No offense to Jay-Z! Joking aside, the artistic director of the house Balmain multiplies collaborations with the American star, become a friend. Roustaing has completely drawn all the singer's stage outfits – all more eccentric than the others – for the Coachella festival and for her world tour "On the run II", which will be held on July 14th and 15th at Paris and July 17 in Nice.

Their last stroke of genius? A limited collection composed of several pieces worn by the interpreter of Run The World during the Californian festival, last April. A moment that will remain anchored in the memory of the star who became on this occasion the first black woman headlining this famous musical event.

We do not forget where we come from Olivier Roustaing, artistic director at Balmain

Judging by the sweatshirts, this collection was largely inspired by the fanfare uniforms of American universities and colleges. And the least we can say is that this capsule is very colorful: yellow, purple and glitter. As for the price, it will be necessary to put the hand in the purse: the two models (below) will be sold between 470 and a little more than 1500 euros!

But the point of honor, the two stars have it announced that all proceeds from the sale of this collection will be donated to the United Negro College Fund, to which Beyoncé had already donated $ 100,000 – to four historically black universities – after his show at Coachella.

"This donation was the main reason for this collaboration, assured Olivier Roustaing to Vogue magazine We do not forget where we come from, it's very, very important. 'an orphanage, you know, I think there is something very strong about this collaboration, what I've learned from all the times I've worked with Beyoncé is that fashion is a very a small world and music a very big world and when music and fashion meet, it becomes a united world, a nation in its own right. " Philosophique …

Balmain & Beyoncé, available from July 13 at the Balmain boutique Paris and July 14 on the website as well as in a selection of outlets. [19659014] Christopher QUAREZ

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