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This edition was marked by the conference on the theme '' communication yesterday and tomorrow '' presented by the global icon to 1500 advertising campaigns, 20 presidential campaigns and 27 books, Jacques Séguéla. With the participants, this iconic figure of advertising with 60 years of business, shared his many years of experience as a communications advisor to the top business leaders and patrons of institutions.
World Star Communication, Jacques Séguéla shared with the decision-makers the passion and the optimism that characterize him. This, to motivate them to build sustainable performance and a competitive advantage. As usual, the ASCOM was an opportunity to give priority to the companies, communities, public authorities, agencies, media, etc. that distinguished themselves during the year at the level of communication.
Thus for this 6th edition of ASCOM , Chocolatier artisan Axel Gbahou won the prize for the best creativity with its packaging of chocolate chips with patterns of printed pagnes. The price of the best communication of local community returned to Charles Sanga the mayor of the municipality of Tafiré. That of digital communication was won by blogger Yheni Djidji and Jean Paul Denoix of CFAO Retail Côte d'Ivoire. The prize for best communication event went to Nadine Bla, JNCE promoter and Fabrice Sawegnon Commissioner General of SARA.
The Director General of the Agency Sixth Sense, Alex Barry awarded the prize of the best agency year. The prize for social communication went to Dr. Myriam Kadio-Morokro and Naminsita Bakayoko, Executive Director of the Foundation. The prize for the best institutional communication won by the IPS CGRAE Director General, Abdrahamane Tiémoko and Dr. Edoh Kossi AMENOUNVE, Managing Director of the BRVM. Henriette Gomis-Billon also received the same prize.
When Jury's Coup de Coeur came back to SergePhilippe Bouah, Director of Communication, Public Relations and Knowledge Marketing. The tribute went to Brahima Sidibé, CEO of SFM Bâches as well as Mariama Diawara, CEO Madingo and Africa Web Festival. The special price 30 years, Martine Coffie Studer. The Grand Prix of Excellence went to Gilles and Nadia Accogny. Alligator CEO Marc Marie-Charles Avenier won the Grand Prix Gold, which he shared with Fabrice Sawegnon's Voodoo Group. The pioneer Grand Prix went to Daniel Bréchart, president of the CGPME-CI. The honor prize went to Ousmane Sy Savané. When the Lifetime Achievement Award was awarded to the icon of Communication, Jacques Séguéla
Elisée B.
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