In the United States, the iPhone dethrones soy sauce as an outward sign of wealth – Tech

In the United States, it seems that an iPhone would be an outward sign of wealth. It also works with an iPad

In the eyes of many, Apple sells products too expensive. And this is not a study called ' Coming Apart? Cultural distances in the United States over time 'and carried out by economists from the University of Chicago who will say the opposite: in the United States, owning an iPhone or iPad would be an outward sign of wealth in the majority of

The results were obtained from statistics provided by Mediamark Research Intelligence and from 1992 to 2016 from a sample of 6,394 (via bi-annual questionnaires and face-to-face interviews). [19659003]

Apple = rich

The appearance of the key words iPad and iPhone is only a tiny part of the work done by Marianne Bertrand and Emir Kamenica, and interested in the extent of the cultural distance that exists between different groups, whether defined by their level of education, wealth, ethnicity, political opinion or gender.

An example: " Between the rich and the poor, we define the cultural distance in media consumption in a given year by our ability to define whether someone is rich or poor in terms of their media consumption that year. To obtain evidence and determine the place of a group with respect to a variable at a time t, the duo used the machine learning mode. As in any study, there are inevitably biases.

Owning an iPhone (69.1%) or an iPad (66.9%) would be a sign outside of wealth. Apple products arrive at a Verizon subscription (61%) and an Android smartphone (59.5%). " Whether an individual owns an iPhone in 2016 allows us to correctly guess the position of the individual in the income scale 69% of the time ", explain the researchers.

Funny: Land O 'Lakes Regular butter brand (59.2%) and Kikkoman soy sauce (58.7%) were the iPhone and iPad of 2004. In 1992, it was the mustard Gray Poupon Dijon (62.2%). Like what, technology has indeed seated its domination.

On the film front, David Fincher's Gone Girl was clearly to be considered de facto as a rich man.