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Since its very first months, North West has been surrounded by photographers. With a model mom who is constantly on the scene, it was a safe bet that the daughter of Kim Kardashian and Kanye West would quickly find heroin of an advertising campaign. Her first steps in the world of fashion, the girl does them for Fendi.
On the occasion of the 10th anniversary of her legendary handbag Pekaboo, the Italian house realized a special campaign grouping Kim Kardashian, his 5-year-old daughter but also his mother Kris Jenner. All three pose in a country-like setting that is actually on the heights of Los Angeles. Part of the shooting was done in California during April 2018.
In search of women from the same family, Silvia Venturini Fendi (Artistic Director of Fendi accessories) thought of Kris Jenner, Kim Kardashian and North, which was easy to reach since she knows Kanye West very well. "In the case of the Kardashian, they are three very strong women, with strong personalities, an iconic family, who is known for their appearance, but we wanted to bring more intimacy into the staging. "commented Silvia Venturini Fendi at WWD.com . Seeking to capture natural and spontaneous moments, far from the photos of paparazzi or images of their reality show The incredible family Kardashian Fendi offers a rare authenticity.
Already very lookee from the top of At age 5, North is introduced as her mom's mini-self. A few days ago, Kim Kardashian introduced her daughter as her lookalike on Instagram …
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