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Fashion – Accessories – Shopping
Kim Kardashian and Kris Jenner are joined by North West in the new campaign of Fendi House.
RelaxNews /
VALERIE MACON / AFP
Italian house Fendi has called on Kris Jenner, Kim Kardashian and her daughter North West for the new chapter of her "#MeAndMyPeekaboo" campaign, says Women's Wear Daily (WWD) on Monday, July 9. The first pictures should be released on social media in the coming days
Launched last April to celebrate the first decade of the Peekaboo bag, the "#MeAndMyPeekaboo" campaign features a new family: the Kardashian. For this new installment, the Italian house has immortalized three generations of women from one of the most high-profile families in the United States, enlisting Kris Jenner, Kim Kardashian and North West.
Through this communication, Fendi has not only interested in the links that unite family members to the Peekaboo bag, but also in the complicity that binds these three generations. It's all about North West's father Kanye West and Kim Kardashian's husband
The WWD website says the second chapter of the campaign also honors the Jessica sisters and Krystal Jung, the musician Dou Jiayuan and his mother, or the daughters of Ewan McGregor, Clara Mathilde and Esther Rose
Last April, Fendi presented the first part of this anniversary campaign, centered around Silvia Venturini Fendi , the third generation heiress of Fendi, and his two daughters Delfina Delettrez Fendi and Leonetta Luciano Fendi
The first visuals of the Kardashian family will be unveiled on the social networks of the Italian house as of July 11.
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