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Sometimes sold over 1000 euros, the iPhone should be considered a luxury product? In the United States, this is partly the case. Economists Marianne Bertrand and Emir Kamenica, researchers at the University of Chicago, have published a research paper on the link between certain products and the wealth of their owner. According to the data collected for the year 2016 (on a sample of 6394 Americans), the iPhone is the product which can deduce with the most reliability a high level of income.
According to the results identified by the Business Insider website, knowing that a person has an iPhone is enough to deduce its level of wealth in nearly seven out of ten cases. The second product to feature an income with an excellent level of reliability (66.9%) is none other than the iPad, also sold by Apple.
According to the document, these two devices are associated with a "high level income, "which corresponds to that of the richest 25%. "According to our data history, no product has been able to predict a high income as accurately as the Apple iPhone in 2016," note the authors.
No other smartphone brand cited [19659005] According to the figures published for the years 1992, 2004 and 2016, the iPhone is indeed the most reliable external sign of wealth, with 69.1%. In 2004, Land O'Lakes brand butter came in first. In 1992, the Dijon mustard produced by the company Gray Poupon was rightly associated with an individual among the top 25% in 62.2% of cases. In 2016, the simple fact of owning a smartphone was a reliable sign of wealth: using an Android device was – correctly – associated with belonging to the most affluent class in 59.5% of cases.
Although they reveal a strong breakthrough Apple – which did not produce smartphones in the 2004 study – among the brands associated with a high lifestyle, the figures are not enough to accurately identify the importance of the perception of new models compared to old ones. Moreover, the fact of grouping all of the competition under the term "Android smartphone" implies the absence of other brands in the results. Finally, the study focuses on consumer products. Luxury goods are not mentioned.
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