These dark muses that make the world of fashion vibrate

Anok Yai officially joins the very selective rank of Estée Lauder ambassadors. After Kendall Jenner, Grace Elizabeth, Karlie Kloss or Yang Mi, the model of Sudanese origin has just signed with the cosmetics brand.

As of August, she will become the new international muse of theirs. product. Starting with the long-wearing, long-wearing foundation of the brand that she will promote in her next campaigns on television, in the magazine press, and on the web.

Barely 20 years old, the young fashion model saw her career propelled in 2017 thanks to the magic of Instagram. In fact, she only had one photo of her posted on social media so that she could go from 150 to 8,000 followers in just one day. Today the photo in question has harvested more than 30,000 likes. In short, a sucess-story that is obviously only beginning for the beautiful.

The beginning of a long adventure?

If Estee Lauder chose it as a muse, it is not for nothing "Estée Lauder has always chosen women who represent our vision of global beauty." By welcoming Anok Yai, we are enriching the diversity of our current muses, and we continue the legacy of the brand that celebrates women from different backgrounds, ethnicities and ages ", explained the brand in an official statement.

This is far from the first time that a brand uses a black mannequin. Models with different ethnicities have even recently become the new canons of beauty. While before the catwalks were tearing the filiform girls with clear eyes and white skin, it seems that all this is changing.

In 2015, Rihanna already became the face of the great French fashion house, Dior. It was the first time in Dior's 69-year history that a black woman was going to pose for the brand.

Social networks have undoubtedly opened the door to ethnic diversity in the world of fashion.

Black is beautiful

Before her, other black models had already made their name in the world of fashion, including Liya Kebede, who was the first black woman to be the face of Estée Lauder . Jourdan Dunn, meanwhile, has already run for Ralph Lauren, Marc Jacobs and also for Victoria's Secret for years. Other names in fashion, like Maria Borges, Katoucha Niane, finally make us say that we are far from the time when only Naomi Campbell could boast to cover the Vogue.

Today, we can rejoice to see that the models of colors have their place with the biggest brands. Blanche, mestizo, black, we can finally say that one type of beauty no longer exists, and it feels good.