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Vivendi's Universal Music Group (UMG) will launch a new division in Nigeria as part of the world's largest music label efforts to expand into the most populous nation in Africa and the region. 19659002] The world music entertainment group announced Tuesday that its new strategic division, Universal Music Nigeria, would operate from Nigeria's commercial capital, Lagos.
Nigerian music, like its film industry Nollywood, is popular in much of Africa. Nigerian musical artists have popularized Afrobeat's musical genre and have signed recording contracts, sold concerts and worked with international artists to increase the global reach of African music.
The turnover of Nigeria's music, mainly driven by sales of mobile phone ringtones, rose 9% in 2016 to reach $ 39 million and is expected to reach $ 73 million by 2021, PwC announced in 2017.
Sipho Dlamini, the Managing Director of Universal Music SA and Sub-Saharan Africa, said Nigeria's division would focus on the development of artists and musicians from West African countries, particularly Nigeria, Ghana and The Gambia.
"Our Nigerian team will support, encourage and help develop artists, while creating opportunities for new talents in the region. in order to reach the widest possible audience, "said Dlamini.
UMG said the new division would work in concert with the label's existing operations in Ivory Coast and Morocco.
Universal Music Nigeria is also planning to open a recording studio in Lagos, which would be the second studio entirely dedicated to the brand in Africa, alongside another in Johannesburg.
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