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- Cameron Dallas parades at Dolce & Gabbana fashion show during Milan Spring-Summer 2019 Fashion Week. [19659004]
- Andreas Rentz / Getty Images
The Battle of the Brands Continues
Each quarter, Lyst's fashion research platform analyzes the behavior of more than five million online consumers to determine the most important brands. warmer
The second quarter results (April-June) are good and that's good news for Nike and Versace, who broke the top 10 after climbing 20 places or more.
Lyst takes into account data from its own search engine and Google as well as engagement statistics, conversion rates and sales around the globe to form its quarterly index.
Rising in ranks can go down to a big commission – as Givenchy shows that rose two places after being dressed kle for the royal wedding in June
Scroll down to see who took first place and who gets up – and falls – through the rankings.
10. Prada
- Jared Siskin / Getty Images
Up from one place since the 1st quarter. Lyst explains that Prada's reinvention of its branded nylon accessories has helped it re-enter the top 10 this quarter.
9. Nike.
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- Nike
Up 11 places since the 1st quarter. The only sportswear brand in the rankings, Nike's shares are at a record high after the brand has seen a significant sales rebound in North America.
"They're becoming a halo mark," Jessica Ramirez, a retail analyst at Jane Hali & Associates, told Reuters in June.
8. Fendi
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- Mark Sagliocco / Getty Images
Up from nine places since the first quarter, Fendi has taken advantage of the infatuation with logomania by reinventing his monogram FF "Zucca"
7. Versace.
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- Versace
Versace is the largest index hen, climbing 21 places since the first quarter. Lyst says the brand has hit the crime show "The Assassination of Gianni Versace: American Crime Story" to thank for its surge, as well as a string of Met Gala looks that stole the Red carpet.
Clothing
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- Donald Trump Kim Kardashian
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- The White House
Down three places since the 1st quarter.
Kim Kardashian wore an oversized Vetements suit to meet Donald Trump at the White House. in May.
5. Dolce & Gabbana
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- Andreas Rentz / Getty Images
Up three places since the first quarter . The Italian fashion house stole the headlines in the last quarter for inspiring a drone fashion show in Saudi Arabia.
GQ slammed the idea of using drones as models at the time, writing: "Seriously, tech bros. Stay in your way, we will stay in ours."
4. Givenchy
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- Ben Birchall / Getty
Up two places since the first quarter. Givenchy Artistic Director Claire Waight Keller received the largest order in 2018 by dressing Meghan Markle for the Royal Wedding, which was attended by 29 million people.
3. Balenciaga
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- Rich Polk / Getty Images for GOAT
Down from a place since the 1st quarter. The ultimate "ugly" shoe from Balenciaga has become ubiquitous in fashion events around the world.
His Crocs platform at $ 850 has Lyst's hottest female product index for 2018.
2. Off-white
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- Prada Slide
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- Lyst
Up two places since the first quarter. A series of high profile collaborations, including Converse Chuck Taylor and Nike Air Vapormax led to a peak of interest for Off-White, according to Lyst.
1. Gucci
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- GUCCI / YouTube
Gucci is in the lead in the first quarter.
Gucci's parent company, Kering SA, recorded a 48.7% jump in same-store sales in the first quarter of 2018.
The luxury brand has exploded in popularity in recent months, especially among millennials and teenagers.
Gucci benefits from a resurgence of the '90s and an advertising campaign starring Harry Styles.
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