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YouTube unveiled a new initiative called YouTube Learning, which will see the platform offer grants and promotions to support content creators-oriented education, expert organizations and learners. The CEO, Susan Wojcicki, said in a recent blog that YouTube was also developing its efforts in terms of learning content and that an almost dedicated team of products and engineers was working on creating features for learning on YouTube. use YouTube to share their knowledge with the world and the millions of users who come to our platform to learn, "she said. She added that one of her priorities in 2018 is to support the success of its creators. This will be done through the new products that YouTube unveiled during VidCon in June of this year – channel subscriptions, merchandise and FameBit. FameBit helps brands tap into YouTube's audience by using the true voices of creators to develop unique branded content.
Wojcicki said these new products are designed to develop YouTube communities and offer more opportunities for creators to generate revenue. In addition, he will continue to invest in YouTube Originals, with original series and designer films, to help them generate more revenue. According to her, some creators have witnessed a 20% increase in audience ratings after the launch of their Original.
She added that the company "works hard" on brand security and meets with well-known brands around the world. stories of creators. "The results have been positive, and I continue to make it a priority," said Wojcicki
Other key creator priorities for YouTube this year
YouTube will continue also favor communication with creators, whether via social networks or providing relevant information via YouTube Studio. He also linked his Creator Academy channel to the YouTube Creators channel to provide a one-stop shop that gives creators resources to make engaging videos, find their audience, and develop their YouTube channel. Creators will also receive updates and news on the platform, as well as information on their latest videos via a dashboard recently deployed by YouTube.
Creator Insider, an unofficial channel created by YouTube employees, continues to provide weekly updates. a background look at some of YouTube's product launches. Wojcicki also talks about communicating more with creators, having launched his own YouTube channel last year
. In addition to communicating more with creators, YouTube also wants to continue to build two-way conversations between creators and fans, as well as between fans
Wojcicki said that more creators use YouTube's Stories format, which is a a simple way to publish videos without editing or post-production, to interact with their fans. Its Premieres feature also helps creators enjoy live tools such as Super Chat and programming, allowing them to launch pre-recorded videos live on YouTube. The Community tab allows you to create closer links with fans through GIFs, images, polls and text, with over 60 million users on this tab.
The new YouTube Match tool allows creators to find copies of their content it has been downloaded through other channels. It also regularly updates its YouTube Community Enforcement Report, which provides data on the flags that YouTube receives and how it enforces its policies. From January to March this year, the platform removed 9,790,083 videos, with 7,029,971 videos automatically tagged by YouTube.
Meanwhile, she also launched a feature in the YouTube app to remind viewers to pause. "On the eve of the second half of the year, I look forward to continuing to work with you to create communities and interact with people who use video." 19659002. You are building the next generation of media companies, and I am impressed by the extraordinary work you do every day, "said Wojcicki
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