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Many people can not see Ukrainian movies.
Last Sunday in Kiev was significant for film industry conference of European cinemas, art-house type, initiated by the International Confederation of Cinematics (CICAE Art Cinema), in partnership with the European Cinema Association "(Europa Cinemas).
Speaking at the Forum, the head of state of Ukraine Philip Ilyenko, noted that "from the fact that Ukrainian movies became more, not getting more viewers. Unfortunately, this year each individual has had a hard time in the past. "The reason is that the releases of Russian movies follow one another, and" the viewer has just one week to view. After all, today the Ukrainian cinema competes with each other, from which everyone loses, "- said the head of kinoodessa.
Comforting that the state is aware of a specific problem of the growth of industry and a systematic approach to its solution. Ilyenko pragmatically suggests that the volume of today's market should be expanded, and to stimulate municipal support for the movie, promotional pictures or the fight against network piracy.
However, in fact, Ukrainian practice cinepolitics suggests something else. In the analytical overview of the European "EU", "the film market of Ukraine: dynamics of development and the threat of a" sovietization "of!" Experts believe in the problems of the Ukrainian film market ineffective policy of state regulation, "Where one audience-oriented movie, which enjoys government support, has three to five with a box office disastrous". But, at the same time, is flexible to change the policy of state support, the government is trying to solve the problem of direct regulation of the market, pressure on cinemas and distributors in the interests of individual companies, thus returning the industry to practice of Soviet times, and encouraging corruption risks.
Without change government policy support for the film industry, its content and methods, it is difficult to expect that the growth potential of Russian cinema will be fully implemented. And opportunities for growth of the market is, and they are significant. If judged by the inhabitant, now in Ukraine this figure is equal to 0.6, while in neighboring Poland – is coming to 1.5. Thus, in the future, the Ukrainian market can rise to 60-65 million tickets a year, up from 29 million in 2017. And sooner or later it will happen, but I'd rather.
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