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OnePlus joins McLaren
As part of the new collaboration of OnePlus, the leading manufacturer of smartphones joins the legendary automotive and technological company in a tribute to speed
United Kingdom – 27 November 2018 – Today marks the official announcement of a new partnership between smartphone maker OnePlus and McLaren. United by their passion for speed, the two brands will unveil the first step of their collaboration on December 11, 2018 during the launch party "Salute to Speed", organized at the McLaren Technology Center in the United Kingdom. The partnership integrates both McLaren Automotive and McLaren Racing, one of the most successful teams in the history of Formula 1.
McLaren is renowned for its innovation through technology and for its fearless pursuit of improvement. OnePlus is also known for pushing the limits of performance and speed. The premium smartphone brand consistently delivers the fastest experience – from ultra-fast gaming experiences to uninterrupted applications, to OnePlus Fast Charge technology – a new benchmark for fast charging solutions. the very fast Screen Unlock.
Joining forces will allow OnePlus and McLaren to create a new long-term technology partnership by bringing together the famous values that define the legacy of both brands: speed, know-how and uncompromising commitment to meaningful and continuous innovation. .
OnePlus CEO Pete Lau said: "McLaren and OnePlus are born in the same way – with a great dream to create something special. Starting from scratch, we challenged ourselves never to settle. Today we unveil a real testament of innovation, a tribute to speed. "
Zak Brown, McLaren Racing's CEO, said, "The OnePlus brand is synonymous with speed and power, two values that McLaren also strives to respect for every car we build. Bringing together the inventive and pioneering spirit shared by OnePlus and McLaren is a strong statement of intention to harness our collective powers and innovate in innovative ideas and technologies. "
Creative collaborations have been a defining force for OnePlus since the beginning. In 2017, OnePlus partnered with Paris retailer colette to produce the OnePlus 3T x colette 20th Anniversary Edition – an all-black device pushing the boundaries of technology and fashion. And, combining technology, art and fashion, OnePlus collaborated with Jean-Charles de Castelbajac to produce the OnePlus 5 x JCC + Limited Edition Calligraphy, both colorful and technological.
In April of this year, OnePlus announced a partnership with Marvel Studios for the launch of OnePlus 6 x Marvel Avengers Limited Edition; paying tribute to the widest range of superheroes. In 2017, OnePlus celebrated its birthday in India by joining the last chapter of the Star Wars – The Last Jedi saga – as part of an exclusive collaboration for OnePlus 5T Star Wars Limited Edition.
More details on the partnership between OnePlus and McLaren, including a special announcement, will be revealed at the OnePlus event "Salute to Speed" on December 11, 2018.
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