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BEIJING: China is preparing to mark the year of the pig with a movie starring Peppa Pig, the famous British cartoon character who got the better of his censors at the beginning of the year.
A government document listing upcoming film projects shows that a new film called Peppa Pig is celebrating the Chinese New Year and is due to appear in February 2019 during the Chinese New Year holidays.
The film includes Chinese New Year customs such as a dragon parade and fireworks, the China Daily Daily reported.
Co-developed by Alibaba Pictures and the Canadian media company Entertainment One – which currently produces Peppa Pig – the film includes the entire cast of "Peppa Pig" and two new characters named Dumpling and Glutinous Rice Ball, two delicacies of the new Chinese year.
The series, introduced in the mid-2000s in China, became extremely popular thanks to episodes dubbed in Mandarin.
This fervor has intensified at the end of 2017 with an audience of young adults. Many netizens, including celebrities, wore Peppa Pig tattoos on selfies, and mugs, watches, and clothes looked like Peppa heroin.
In May, a Chinese Internet platform allowed Peppa Pig to get ready and the state media lamented that the series has become a "subversive" icon for slackers and anti-social youths.
At least 30,000 clips from the British cartoon have been removed from Douyin's popular video sharing platform, while the #PeppaPig hashtag has been banned from the site.
People who download Peppa Pig tattoos and merchandise videos and who make jokes about Peppa "go against ordinary value and are generally uneducated and do not have any". stable job, "said the Global Times, the day after the ban.
"They are undisciplined loafers wandering and the antithesis of the younger generation the [Communist] party tries to cultivate ".
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