Apple's iPhone XR is the company's best-selling model, says a senior executive

Apple's iPhone XR is the company's best-selling iPhone model every day since it went on sale in mid-October, a company executive told Reuters on Wednesday.

The iPhone XR, which costs 749 USD, was announced in September alongside two other models, the iPhone XS and the XS Max, which start at 999 USD.

The XR brings many key features of these discount phones at a lower price, and analysts have generally called Apple 's effort to come up with new features such as unlocking recognition. facial and its latest treatment chip to a larger number of buyers.

READ: Launch of the iPhone XS, XR and the Apple Watch Series 4: 5 things to know

But a series of negative forecasts from smartphone vendors in recent weeks has raised concerns about the possibility that the model does not work as Apple had hoped.

These reports, associated with investor concern about Apple's November 1 information disclosure, will no longer provide investors with iPhone unit sales data, have contributed to a fall of more than 20% from the peak of the Apple action in October.

Although Apple still does not give absolute numbers on sales, the company sometimes divulges to investors the models that sell the best of its range, which currently includes older models such as the iPhone 7 and the iPhone. # 39; iPhone 8.

Greg Joswiak, vice president of product marketing at Apple, told Reuters that the iPhone XR is currently the "most popular product of Apple and our most popular iPhone".