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A Chinese blockbusters, backed by the Alibaba Pictures group and with a budget of more than 100 million US dollars, was abruptly withdrawn from cinemas in the country after sinking during its first week-end -end at the box office. [19659003] Director Zhang Peng and actors Wu Lei and Zhang Yishang attend a promotional event for the film Zhang Peng (R) and actors Wu Lei (2nd L) and Zhang Yishang attend a promotional event for the film "Asura "Shenyang, Liaoning Province, China July 2, 2018. REUTERS / Limonade / Files
SHANGHAI / BEIJING: A Chinese blockbuster hope, supported by Alibaba Pictures Group and with a report abruptly removed from the country's cinemas after sinking during its opening weekend at the box office.
The movement highlights the challenges that China faces in seeking to promote local productions rivaling blockbusters imported from Hollywood. The country has seen several big budget films fall, although some cheap films have performed well
The latest disappointment "Asura" has been announced as one of the biggest Chinese movies after the US $ 150 million -China coproduction "The Great Wall". This 2016 film, with Matt Damon, also failed to impress at the box office
"Asura", a fantasy epic based on Tibetan mythology, was taken from cinemas by producers after grossing 49.46 million yuan (7.41 million US dollars) and received a modest rating of 3.1 on the local film critic Douban.
In a statement posted on the official social media platform, the producers said the film had been removed from the film to see the film that had been six years in the making.
Asura is something of a warning to Chinese producers about the perils of the big-budget movie.
Same as the fantasy "Dying to Survive", the true story of a Chinese patient with cancer stopped for importing drugs from India, cost more than US $ 350. million, according to the box China, which is about to overtake the North American film market, has become an increasingly important region for global producers seeking to increase their box office revenues, despite a quota of imported films and strict censorship. 19659008] (US $ 1 = 6.6781 Chinese renminbi yuan)
(Report of Adam Jourdan and Pei Li, Edition by Himani Sarkar)
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