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Osmo Pocket, DJI's smallest three-axis cardan with a built-in camera capable of shooting 4K videos, is being released on Thursday in Beijing. [Photo provided to China Daily]
DJI, the world's leading manufacturer of commercial UAVs by market share, unveiled its portable camera, the Osmo Pocket, with the aim of winning a larger share of the professional photography and video industry, in a context of weak growth in Chinese market for mass market drones.
Priced at $ 349, Osmo Pocket is DJI's smallest three-axis gimbal, a swivel mount, with an integrated camera capable of shooting 4K videos. It weighs only 116 grams and offers intelligent shooting and tracking objects similar to the last drones of DJI.
Luo Zhenhua, president of DJI, said: "Innovation is at the heart of every product we create and we hope that the camera can help capture creative videos and photographs."
According to DJI, the photography and video industry has become the largest source of revenue for the company.
In August, the company based in Shenzhen, Guangdong Province, launched the Mavic 2 drone series, aimed at professionals, aerial photographers and content creators. This is the first time that the Hasselbald camera and the optical zoom are applied in the sector of DJI's mainstream drones.
Xie Tiandi, Director of Communications for DJI, said most of the growth was driven by the consumer market. "We're seeing the short video industry booming and it's time to launch a gimbal-based, mass-market camera," said Xie.
Founded in 2006, DJI represents nearly 70% of the global market for consumer drones, with its largest customers in Europe and North America. He is intensifying his efforts to expand his product portfolio.
Since 2015, the consumer UAV market has taken off, but its growth has been slower last year. The media reported that drone manufacturers, such as ZeroTech and EHang, had downsized and sought to diversify.
"The exploration of application scenarios for drone products has encountered a bottleneck, but the mainstream UAS sector continues to grow," said Pan Xuefei, senior analyst at IDC.
The iResearch consulting firm predicts that the value of the national market for civilian UAVs will reach more than 75 billion yuan ($ 10.8 billion) by 2025, and UAVs for aerial photography and entertainment should create a market 30 billion yuan.
According to a report by the International Data Corp, aerial photography drone deliveries are expected to reach 3 million units by 2019, with a compound annual growth rate reaching 68%.
A series of incidents involving drones flying low in restricted areas around major Chinese airports last year had resulted in stricter regulation of use and impact on product sales.
The Civil Aviation Administration of China has stated that commercial UAVs weighing more than 250 grams should be registered under the real name of the owner as of June 1.
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