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Considered a bit like a secret secret, with rumors in recent weeks, WPP finally announced the merger between JWT and Wunderman last night.
The new entity will be known as Wunderman Thompson and the new organization would be "distinctly positioned as an end-to-end solution provider" – through creative, data, commerce, consulting and technology services – on a global scale. According to Mark Read, WPP's CEO, Wunderman Thompson is "a great combination," and Read added that customers want greater simplicity from their partners. He explained that with a development like this, and other similar ones at WPP, he hoped to reorganize the needs of the company according to the customers.
This announcement comes just after another merger at WPP, where VML & Y & R are joining forces to form VMLY & R. This announcement has seen many of the former VML employees, such as Tripti Lochan (CEO of Asia Pacific Southeast) and Yi Chung Tay (China CEO) appointed co-CEO of the Asia entity. Unfortunately, it also resulted in the departure of several Y & R staff, including President Chris Foster and Southeast Asian CEO Andrea Conyard.
In the face of uncertainty over Wunderman Thompson's new entity, we are asking industry players such as Jean-Michel Wu, CEO of the Grace Blue Partnership for APAC, and a veteran in the search for talent. for the advertising industry, what employees must keep in mind time confusing.
"As a first step, I would like to urge employees to keep an open mind about where to go while having their own perspective on where to go," he said.
This will be the first step and employees should ask themselves where they are going in their careers and, of course, have an emergency plan.
He added that while it is easy to exploit skills such as digital and big data, which are actually needed, one should not neglect the human and relational aspects of work. "We talk about excellent skills, as if it's something forgettable, but for a client, the person you're working with is just as important. The skills of people with data and technology must be united. "
Wu, who has been working for WPP for over 12 years, said he hoped the merger would have been achieved keeping in mind the shared synergy between clients shared by both agencies. "Ultimately, I hope that there is a clear strategy that focuses on customer demands and focuses on new skills needed to better serve customers." This is the first step in a longer process where WPP will need to integrate to be more relevant to customers, "he said.
Richard Bleasdale, Managing Partner, Asia Pacific at The Observatory International, added that, in general, the sector is focusing in two different directions: efficiency and effectiveness. It is very difficult to be an expert in both fields.
He added that, depending on where the employees felt their strengths and their natural skills, his advice would be to focus on one of these two areas and begin to think about how to further develop their skills and their abilities.
"To be seen as an efficiency expert, you need to look to strengthen your skills in areas such as automation, marketing technology, content and agility. To be perceived as an expert in efficiency, you must seek to strengthen your skills in areas such as analysis, understanding, innovation and performance, "he added. Bleasdale also echoed the sentiments of the market, calling the merger an open secret, adding:
This will clearly not be the last of these initiatives within WPP.
Overall, he said, this is potentially a big step forward for JWT and Wunderman, as their core areas of strength, strategy, and brand / advertising execution, and strategy and strategy. CRM / analytic execution can be considered complementary and very effective. powerful integrated combination for client organizations.
"However, philosophically, both organizations plan to solve marketing problems in a very different way – so it's potentially difficult to create a common Wunderman Thompson culture and an offer that brings people together as opposed to opposing points of view. separating them, "he added.
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