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SEOUL – Seoul International Airport Incheon uses BT21 characters of BTS for promotional campaigns.
The airport described its joint venture with K-pop as "a historic collaboration with the world's best names" Eight movies featuring BT21 will air at the airport this month.
The President and CEO of the airport, Chung Il-young, said: "85% of travelers to South Korea come from Asia, of which 60% The BT21 collection is co-produced by BTS and Line, the Japanese subsidiary of South Korea's largest portal, Naver
The collection was launched in Seoul and New York on December 16. Around 35,000 customers visited Line Friends stores in Times Square today. Billboard reported.
All BTS members "have actively participated in the creative process," says BT21's official website.The eight characters represent the group and its seven members, reports The Korea Herald.
Launched in December, the range of products is extended to cosmetics and clothing, with stores open in major shopping centers, including Hong Kong, Taiwan and Japan.
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