International artist Takahito Irie joins Shanghai indie GBP as "artistic creative director"

The Shanghai-based Good People Basically Independent Agency – which defines itself as a "company of art design, content and experience" – has named the internationally acclaimed artist Takahito Irie as "Creative Creative Director".

Takahito Irie, former digital creator of Dmajor / GroupIDD, will be the next artistic director of GPB Shanghai. One of the fastest growing creative start-ups in Shanghai, the company's initials mean Good People Basically.

Born in Hiroshima, Japan, Takahito Irie is one of the few Japanese digital creators to work in China. He is an internationally renowned artist behind the work for H / U / M / A / NM / A / C / H / I / N / E. The work has been presented at numerous exhibitions in London, Japan, Seoul , in Beijing and Germany, and has led to collaborations with fashion and cosmetics brands such as HUGO, Belief and many others. On June 27, the work was awarded for the Best Concept at the S-NOVA Art & Technology Award held at the Mobile World Congress in Shanghai.

Andrew June, Director of Client Partnership, said, "We refuse to comply with the agreement when it comes to hiring creative people." As a content start-up We are actively exploring new talent streams that will help our clients connect with innovative ideas and innovative media.If this means hiring creative people who work outside of the industry, so what? We are committed to bringing people with new perspectives and entertaining ideas to our industry and to our customers. "

" Taka's nomination reflects growing demand for new media, artistic content, influencers fictitious and immersive stories "In today's marketing world." said Alvin Lim, creative chairman. "It's a recognition that we must respond to contemporary culture." new ways. "

GPB Shanghai is an award winning independent art, content and experience design company. Since its inception in September 2017, GPB has already forged a strong reputation in the industry as the most successful company with a series of large companies such as Haagen-Dazs, Mercedes Me, Super Bock and various other international customers.