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HONG KONG, CHINA – OutReach Media
– July 3, 2018 – Lane Crawford
The iconic luxury department store of Asia is pleased to announce Tom Fereday Design
as a winner and 12 finalists selected from a panel of judges
of the creative appeal, which took place in Sydney earlier in
May 2018.
From left to right: Joanna Gunn, Brand Manager, Lane Crawford;
Emma Elizabeth
Top: Stinger Wong, Creative Director, Lane Crawford; Louise Olsen
Bottom: Leonard Hamersfeld; Karen McCartney
Right: Kelly Wong, fashion director, Lane Crawford
From left to right: Maurice Terzini, Alison Veness-McGourty, Edwina McCann,
Joanna Gunn, Kelly Wong, Mikey Nolan
Winner Tom Fereday
The Creative Call Out is Lane Crawford's commitment to identifying and
nurture the best fashion and lifestyle talents around the world.
The event in Sydney represents the eighth round with the previous
events held in Los Angeles, Shanghai, Beijing, Chengdu and Hong
Kong.
Held at The Woolmark Company Headquarters in Sydney, 24
the finalists were selected from more than 240 nominations
Fashion, lifestyle and creative categories.
The finalists were selected to present their collections and
portfolios to a panel of representatives of Lane Crawford and
industry experts, including Mrs. Edwina McCann
Editor-in-Chief of Vogue Australia and Co-Chair of the Board of Directors of
Fashion Council of Australia; Mrs. Alison Veness-McGourty
publisher and publisher of the magazine 10 ;
M. Damien Woolnough
Editor-in-Chief of Marry the Man;
Mr. Mikey Nolan
creative director / founder of Double Rainbouu; M. Maurice Terzini
artistic director of 10 Pieces and Icebergs; Mrs. Karen McCartney
author of interior and design; Mrs. Emma Elizabeth
designer; Mrs. Louise Olsen
co-founder and designer of Dinosaur Designs; M. Leonard Hamersfeld
Director and Founder of Buzz Products, and Mr. Stuart McCullough
General Manager of The Woolmark Company, General Manager of
AWI.
"We were delighted to meet so many creative talents in Sydney.
Since the launch of Creative Call Out, we continue to be
inspired by the individuals behind each design, hearing in person
their own stories, "said Joanna Gunn, head of the brand.
The winner, Tom Fereday Design was chosen for his principles of
honest design, conveying a design process that celebrates the
materials and manufacturing processes by collaborating with
the manufacturers.
"We believe that Tom's creativity will seduce our customers
Greater China, not only his creations are smart and thoughtful
yet incredibly durable.
We are looking forward to taking Tom on the trip to China, where
he will have the opportunity to present his creative products to a
new growing customer base that shares its sharing philosophy
responsibility, "said Kelly Wong, Fashion Director, Lane
Crawford.
Tom Fereday will be awarded an 18-month partnership that includes
a business development investment of HK $ 500,000 (A $ 83,000) and
investment in its collections.
As part of the partnership, it will include access to Lane
Crawford's retail platform, mentoring and team development
specialists in internal distribution.
"The creative appeal really lets us make the difference
designers to help their businesses grow and exhibit their
products to a new customer base in China, we would like to thank
all the finalists for taking the time and effort to apply.
The energy and creativity were incredible and really
inspiring, "said Ms. Joanna Gunn.
Twelve finalists will be selected to launch their collections
two seasons, hospitality services as well as mentoring and
business advice. Lane Crawford will also feature brands across
key marketing campaigns.
The Runner Ups are:
- studio a.c.v
- Chris Ran Lin
- Christian Kimber
- Electric confetti
- Jonathan Liang
- Nagnata
- Noncense
- Painted in fashion
- Rachel Burke
- Skeehan Studio
- Studio Henry Wilson
- Thomas Puttick
For more information, visit http://www.lanecrawford.com.hk/events/creativecallout/
About Lane Crawford
Founded in 1850, Lane Crawford is an iconic luxury department store
drive a "connected commerce" strategy focused on creating a
seamless buying experience through its physical stores in a larger
China and its global online store.
With over 600,000 square feet of commercial space, Lane Crawford
owns 9 points of sale in Hong Kong, Beijing, Shanghai and
Chengdu. With a digital flagship store, object built for China
while also delivering worldwide, Lane Crawford is China's first luxury
omnichannel fashion retailer. With the biggest designer
wallet through Womenswear, Menswear, cosmetics, home and
Lifestyle and Jewelry in the Area, Lane Crawford
presents more than 1000 international brands.
Lane Crawford is unique for its wholesale model and direct brand
partnerships in a market dominated by concession models.
This allows Lane Crawford to present his edition authoritatively in
Creative store environments merging fashion, design, art and music,
and extend the high levels of personalized service. Considered a
industry reference for innovation in retail and creative concepts,
Lane Crawford holds a number of prestigious international awards
including the National Retail Federation International Award
selected by world leaders in the industry.
Lane Crawford is part of The Lane Crawford Joyce Group, Asia
first fashion and brand management group, which includes iconic,
Lane Crawford luxury department store, the fashion trend
Joyce boutique, fashion shoes, handbags and accessories
Pedder Group Specialist, Retail, Brand Management and Distribution
ImagineX Company and Walton Full-Service Retail Platform
Brown.
Lane Crawford Joyce Group operates luxury department stores and
independent boutiques, independent brand stores and e-commerce and
omnichannel operations. He has a leadership position in the designer
men's clothing, men's clothing, shoes and accessories, cosmetics, home and
lifestyle, and jewelery. It works with more than 1500
international fashion brands – including 35 under exclusive brands
distribution partnerships.
With over 165 years of trading experience in the region, each
Group companies are recognized as a pioneer in its space,
to be the first to market with designer and luxury brands, and the construction
Brand activities through dynamic partnerships and collaborations.
In September 2015, the Group operated more than 740 trading
sales in 50 cities of Greater China and Southeast Asia, with
total sales area of over 1,800,000 square feet.
CREATIVE CALL
FACT SHEET
About Creative Call Out
Established in 2015, Lane Crawford's Creative Call Out is a
pioneering initiative put in place to feed the best new talent
fashion and lifestyle around the world. Through a series of events
and a digital platform, Lane Crawford extends a continuous invitation
to emerging and creative creators around the world to submit and
share their work and ideas anytime, anywhere, offering a
opportunity for brands and creators through women's fashion,
Beauty and lifestyle, as well as artistic talents such as
photographers, stylists, writers and creators of multimedia content,
to connect with Lane Crawford's expert team and to present
their work.
What the finalists say about the creative appeal:
ANGEL CHEN
– & # 39; Lane Crawford taught us step by step – the way we should
prepare our documents, to our product to training, to sales,
at the launch of the product.
– Angel Chen, founder.
SHUSHU / TONG
– & # 39; It really helped us build our brand and take us to the next
level. He introduced us to the market, so here I really do
recommend each designer not to miss this opportunity,
it's really going to help.
–
Yutong Jiang, co-founder.
STUDIOS FIXED
– & # 39; For us, the partnership with Lane Crawford helped us to obtain a
a lot more notoriety, not only in Hong Kong but also
internationally
. & # 39; – Fiona Lau, co-founder.
& nbsp; He also helped expand our client base which is valuable for
we target a wider audience potential.
– Kain Picken, co-founder.
Highlights
Has launched more than 70 brands since 2015
Launched more than 45 creative projects since 2015
More than 1,000 submissions received since launch
2015 – Hong Kong – Shanghai
2016 – Hong Kong – Shanghai
2017 – Beijing, Shanghai, Hong Kong, Chengdu
2018 – Los Angeles
2018 – Sydney
Profiles of the second
STUDIO A.C.V
Founded by artist Anna Varendorff and handcrafted in Melbourne, a.c.v
studio creates a conceptual and sculptural homeware limited edition
objects. Varendorff relies on his formal training as a blacksmith
and artist to look at each creation from three perspectives,
including the potential of a material, the practical and conceptual need
point of view. Minimalist creations are formed with the help of tubes
brass, a material
which leaves a pink color chart
finish. The result?
A unique patina on the surface of each design, which adds only
the character of each piece.
CHRIS RAN LIN
Chris Ran Lin, Melbourne-based Chinese fashion designer, combines
traditional sewing techniques and craft with vivid
colors and voluminous proportions to create drawings with a
avant-garde edge. Combining conceptual and commercial elements, the
sweet and decadent woolen pieces from the loop of Lin's collection
weaves and hand-finished details that highlight Lin's keen eye for detail and complex craftsmanship.
This philosophy is at the heart of the aesthetics of his collection,
which extends to suits, shoes, belts and bags.
CHRISTIAN KIMBER
Based in Australia, British shoe becomes designer of men's clothing
Christian Kimber perfectly fuses elements of contemporary
men's clothing streetwear and refined. With quality, comfort and
feature at the heart of every room, Kimber's designs are
hassle-free and versatile – making it obvious high-rotation staples
for the busy and modern man. Attract the influence of the contemporary
Australian urban lifestyle, Kimber presents a vision at a time
luxurious and accessible.
ELECTRICAL CONFETTI
Founded by Australian Natalie Jarvis, Electric Confetti is a
Melbourne-based studio creating contemporary neon signs. Jarvis
started as an illustrator and designer of children's books, but he was
his love of vintage signs that lead him to discover this LED neon
flex could be used to make one's own
humorous versions of traditional neon. From the retro ice cone,
bold typography and tongue-in-cheek fruit, hand-made designs
can also be custom made to reflect your wildest imagination.
The pieces of electric confetti are cute, eccentric and add a sense of
fun to any room at
switch shot.
JONATHAN LIANG
Having perfected his design skills at Givenchy, Surface to Air and IRO,
the Malaysian designer founded his eponymous contemporary
women's clothing brand in 2013. Based in Paris, Liang's handicraft
pieces that reinforce a woman's femininity rather than dictating it.
The result is sporty and bold silhouettes fashioned in floral
Embroidery, often inspired by nature and evolution
of life. Thanks to its inspiring designs, quality fabrics and
Impeccable art, Liang is dedicated to marry the world
dreams with everyday life, making them the perfect pieces for
wandering in the urban jungle.
NAGNATA
The two sisters Laura May and Hannah Gibbs have their origins
in fashion, textiles, art, yoga and dance to establish a
Innovative collection of fashion and accessories made for women with
active lifestyles. Inspired by a diverse range of global references
thanks to their many travels, the duo's bold designs are made
through a process of sustainable development. They are passionate about
establish a multi-faceted platform that extends to philanthropic
work in the fashion industry.
NONCENSE
Australian designers Patrick Crea and Stu Freeman join creativity
forces in 2015 to give the humble incense burner a creative
revision. Artistic Director Freeman has always been drawn to bright, bold colors
colors and inspired by the food being used in an unconventional way,
while Crea, a menswear designer noticed the rise of incense used in
the world of retail. The duo set out to put a satirical twist on
the everyday
transforming familiar functional objects into spiritual works of art, their
artisanal ceramic incense stick in banana shape, pizza
slices and fried eggs, are interior icons of worship.
PASHION PAINTED
Mason Mulholland, born in Australia, is the creative force behind
Painted Pashion
. It merges the media of painting, college and audio into its
avant-garde work.
After studying painting at the Sydney National Art School, young people
artist was invited to participate in the coveted
artist-in-residence program at the contemporary art gallery of Arlberg1800 Resort,
located at the bottom of the Austrian Alps. Mulholland is bold, graphic
collages were presented
on fashion collaborations with Dion Lee and Song For The Mute.
Painted Pashion
creates striking visuals that will make you sit down and take
note.
RACHEL BURKE
Brisbane-based fashion designer and multidisciplinary artist Rachel
Burke creates spectacularly creative portable art pieces using
tinsel. The brand was born after Burke experimented by sticking pink
flashy on an old jacket, creating an interest among his social media
followers. Fast forward five years and Burke now offers fans a
range of dresses and jackets tinsel-inducing happiness in
rainbow hues. Each custom made part uses high quality, recycled
clothing as a structural base, and Burke's creations are
shimmering pieces made to celebrate.
STUDIO SKEEHAN
Industrial designer Tom Skeehan makes elegant, contemporary craftsmanship
furniture while being heavily engaged with local manufacturers.
Each piece takes a very material approach to its design,
explore different materials and combinations while constantly
redefine the details to create minimalist designs that have been
stripped to their purest form. Inspire from the
honest and thoughtful approach of the Japanese designer Naoto
Fukasawa and architect Tadao Ando, Skeehan Studio is a modern
indoor workshop with a difference.
STUDIO HENRY WILSON
Sydney-based Henry Wilson's work focuses on sculpture, utility
castings made of bronze and aluminum
.
The reflective drawings are a reflection of Wilson's vast expanse
qualifications; he studied visual arts combined with woodwork
at the School of Art of the Australian National University in Canberra and
completed a Master's degree in Industrial Design at the Design Academy
Eindhoven in the Netherlands.
Wilson's work is clearly
combines form and function, creating pieces from
industrial processes still have a unique individual
charm.
THOMAS PUTTICK
After stays at Alexander McQueen, Alexander Wang and Helmut Lang,
Australian designer Thomas Puttick has focused his energy on creating
a tight collection of luxury, sophisticated and versatile
women's clothing pieces. With a talent for refined and detailed slouchy
silhouettes, the creator imagines creations using a silk blend,
Transparent fabrics and embroidered by hand in mainly deaf colors. Each room
is handcrafted with Italian and Australian artisans, using the
best Italian and Japanese fabrics to create a
Positive dialogue in fashion.
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