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Thu Nov 29, 2018 – 19:39
CREATIVE Technology has partnered with a Singapore-based video publishing platform to promote its much vaunted Super X-Fi audio technology, the consumer electronics company announced Thursday.
Super X-Fi, presented as "holographic audio" or "3D sound," will be available for free and for limited use to users of iVideoSmart, a multimedia start-up accredited by Infocomm Media Development Authority for its technology offering commercials.
Lee Sze Chin, general manager of iVideoSmart, said that "users who stream content from smart devices and headphones will enjoy audio as their own. it came from a sophisticated speaker system "once the technology available on his video. players. No calendar has been given.
But Creative plans to multiply partnerships of this type, which will integrate Super X-Fi to third-party platform engines, as part of a strategy that will "allow for a quick scaling of the base Super X-Fi users ".
As part of this agreement, iVideoSmart will also announce Creative's Super X-Fi products, such as the first SXFI AMP headphone amplifier, on its platform. Sales of SXFI AMP began in the United States in early November, following the launch of the product in the Singapore market at the end of September.
Darran Nathan, commercial director of Super X-Fi at Creative, said in a press release that Creative had strengthened its commitment to the brand since the Super X-Fi product was launched on the market. These efforts will now include international partners of the streaming platform.
"This partnership is part of our goal of deploying Super X-Fi on all helmet users on the planet," he added.
Creative – which has seen rising interest rates from its customers – who hope that Super X-Fi will bring the company's fortunes back to the glory days of its Sound Blaster flagship sound card – closed down 0.02 S $ or 0.35% to $ 5.69 S.
The company recently announced a net loss of $ 6.1 million for the quarter ending September 30, with a business turnover down 18% over the previous year, which drops to 13 , 2 million USD. But he touted Super X-Fi sales as a source of expected revenue growth over the next few quarters.
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