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Global brewer Anhueser-Busch InBev has named BBH India as a creative agency for its new product Beck & # 39; s Ice. The agency will also be involved in social media marketing for beer, which it says is designed to "attract unisex consumers."
As part of the deal, BBH has produced an advertisement focused on ways in which millennials can escape the pressure of visiting the countryside and enjoying a Beck ice cream. The slogan of the film is "It's pure here".
AB InBev's Director of Marketing, Kartikeya Sharma, said: "BBH knew our market needs perfectly, which gave us the confidence to give them the mandate
the target audience of Sharma [19659005] "BBH helped us to find a unique positioning for the brand, which is very differentiated in its category and resonates with young millennials, our main target audience."
BBH India CEO Arvind Krishnan claimed that "the next generation team that is fresh and fast put us in the driver's seat" in terms of winning the account.
Krishnan knows his millennials
"We have invested in the knowledge around this target group and our nuanced understanding of this audience has given us an advantage in creating an adequate space for the brand", he added.
On the job, BBH India's creative director, Russell Barrett, said: eam had "created a beautiful movie that makes you feel the tension of everyday life and release that brings a break in mountains".
Barratt is proud of the "beautiful film"
He adds: "The film exhorts you to escape everyday life, to purity, mountains where time and constraints are put in their place.You can not m & # To avoid agreeing with this message. "
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