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Nintendo made a surprising but welcome announcement on Wednesday about its Nintendo Creators Program for YouTube and other platforms. The program, which forces content creators to sign a contract and share monetization profits with Nintendo, officially ends. While current Nintendo Creators program contracts will remain in effect until the end of December, all content creators can now start creating and monetizing Nintendo-related videos based on new set of guidelines.
Without listing all the details of the new directive, the basic idea is that everyone can stream or create videos containing Nintendo content and can also monetize this content as long as it is done legally. Nintendo, of course, reserves the right to make the final call for any publication of content. The monetization allowed, for the moment, will be limited to specific platforms such as Twitch, Youtube, Facebook and others.
The decision represents a dramatic and constructive change for Nintendo, whose creative program was found to be cumbersome, pointless and punitive. Switching from all content requiring Nintendo's official approval, followed by sharing the majority of monetization profits, to a system that requires no formal guidance, is the guarantee of inspiring content creators and fans from Nintendo.
The Nintendo Creators program ends at the end of December. Thank you to everyone who participated in the program! https://t.co/kC9I1fjvWG pic.twitter.com/mQSNui8uGN
– Nintendo of America (@NintendoAmerica) November 29, 2018
Nintendo's new directive, however, is not completely liberating and unattended. In fact, the new directive still contains what might be considered somewhat harsh rules compared to the extremely liberating rules established by other publishers. In particular, content creators must make every effort to avoid breaking the following two rules when streaming or creating videos:
- Videos and images that contain simple copies of Nintendo game content without creative input or comment are prohibited.
- Do not stream or download unauthorized tournaments from Nintendo.
These two rules create a certain ambiguity regarding things like videos without Let's Play comment or live speed broadcast with little or no comment. And the lack of support for tournaments is likely to be a frustrating rule for small gaming communities and groups after Super Smash Bros. Ultimate is released. The severity of the rules ultimately depends on how aggressively Nintendo applies them. Content creators should probably be cautious until the Nintendo application is better known.
The last detail to note is that Nintendo reserves the right to record "illicit, counterfeit or inappropriate" videos or streams. The terms illegal and counterfeit are understandable and transparent, but the use of "inappropriate" gives more than enough. power to shoot any video that he chooses. Again, this may not be a problem depending on the severity of the Nintendo app, but do not be surprised to hear YouTuber claim that Nintendo is censoring it for "inappropriate" content for too long.
Nintendo's new online image and video sharing directive has already come into effect. So do not hesitate to share and monetize any Nintendo content in the future. There is no need to wait for the official end of the Nintendo Creator program.
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