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Ogilvy has confirmed Marketing Ajab Samrai (pictured), ASEAN's Creative Director, was fired from his post for "misconduct".
In a memo seen by Marketing, written by Ken Wertime, Co-Chief Executive Officer of Ogilvy Asia-Pacific, said that a complaint had been made against Samrai's behavior, which had led to an internal investigation.
After reviewing the complaint and carefully reviewing the findings with an outside lawyer, we concluded that Samrai's behavior violated his terms of employment and Ogilvy's Code of Conduct. We terminated his duties with immediate effect, he said. He added that the management team "will communicate more if needed" with various markets and Ogilvy teams regarding the creative responsibilities assumed up to now by Samrai.
Samrai was promoted to the post earlier this year, where he was tasked to assume the overall creative direction of Ogilvy ASEAN, by settling in Singapore. Prior to this move, he was Creative Director at Ogilvy Japan, a role he assumed in 2013.
This is not the first fault that Ogilvy has been confronted with. In June, Tham Khai Meng, Ogilvy's Global Creative Director, was removed from office with immediate effect. This decision was made as a result of internal company investigations that led Tham to violate company rules as a result of employee complaints about his behavior. In an internal note seen by Marketing at this moment, Ogilvy's global CEO, John Seifert, added that the complaints were serious enough to engage legal counsel. After reviewing the findings of this investigation, Seifert and the agency's partners concluded that Tham's behavior was "a clear violation of [its] corporate values and code of conduct.
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