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It is a universally recognized truth that online shopping can be an absolute nightmare.
What looks good on a model will often look completely different from you – not just because of the creative style and Photoshop, but because we usually have the chance to see clothing only on a specific type of body: thin.
PrettyLittleThing finally answers our calls to give us a better idea of what the clothes will actually look like on different bodies.
For the retailer's collection with Hailey Baldwin, the PrettyLittleThing product pages show two models wearing the same garment. One model is standard size, while the other is plus size.
And people are big fans of the move.
Some noted that more could be done to give a better representation of clothing on all body types.
Brands could display items of all sizes, rather than just more models and sizes (the intermediate types would also like to know how their dress could come off the hanger).
More: Fashion
Customers are also asking brands to show clothing worn by models of different skin tones.
But the decision is a start and we applaud PrettyLittleThing for doing something outside the norm.
The more diversity of fashion retail spaces is varied, the better. More please.
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