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Photo by KENA BETANCUR / AFP / Getty Images
The latest film offering of Dwayne Johnson, Skyscraper opened in North America On July 13, the box office totals $ 24.9 million and is hailed by headlines on the financial bankruptcy of the film.
In appearance, the latest action movie of the former man known as The Rock could be categorized The film had the second lowest opening of the last ten Johnson films, beaten only by the whale stranded last summer, Baywatch .In addition, the film has fallen to 54% this weekend At this rate, even breaking the $ 65 million mark will prove to be an obstacle that even The Rock can not overcome.
The reasons for [19459013's] disappointment ] Skyscraper on these shores are numerous.There is the overexposure factor as the movie is the fif The movie starring Johnson will be released in 15 months. In addition, the film might have seemed too foreign to the North American public, taking place in Hong Kong and featuring many Asian actors. In addition, Johnson's movies tend to overproduce when they have a bankable co-star like Kevin Hart or the franchise team The Fast and Furious .
But if we look beyond these shores and head east, it is clear where the success or ultimate failure of Skyscraper lies. As mentioned, the film takes place in Asia with recognizable names in these territories, but less here. Johnson's latest film, Rampage is a good comparison. 76% of the global box office of this film came from the international market. Although his gross domestic product of $ 100 million was considered acceptable, his foreign equity investment of $ 326 million has turned him into a money maker even with a budget of $ 125 million. dollars, which corresponds to 19459012.] What is worth noting is that Skyscraper continues its trend toward a growing percentage of global revenue from overseas. sea. Once upon a time in Hollywood, the ultimate success of a film depended solely on the domestic market and the international territories were something thrown into an afterthought. Still to this day, titles are written proclaiming the success or failure of a movie after the domestic opening weekend, somehow ignoring the international market and its 55% -65% or more of the gross world total
Paul Dergarabedian, Senior Media Analyst, notes, "This year, even an undisputed mega-hit like Jurassic World: Fallen Kingdom has won more than double its northern gross- American in international territories and that allowed the film to exceed the elusive billion dollars In addition, the movies of 2017 such as Pirates of the Caribbean: The dead men do not tell tales Transformers: The Last Knight The Fate of the Furious and Ghost in the Shell all saw their international box office take into account more than 75% of their respective global revenues. may be tired of seeing Johnn y Depp dress like Keith Richards, but it is not the case abroad
Yes, Skyscraper will end up only in North America $ 125 million budget that would generally be considered a failure. But those who follow Hollywood must remember that in many cases we are only one of the many territories of the world. Skyscraper opened $ 48 million in China this weekend and was one of the few Hollywood titles to have played during the annual blackout period of July and August. Overall, the film raised $ 75 million abroad last weekend and its global total stands at $ 182 million, of which 74% comes from international territories. If the film was open to $ 75 million in North America, it would have been reported as a flawless success.
So, look at Hollywood to focus even more on Shanghai, Seoul and Sao Paulo than San Francisco, Seattle and Saskatoon
All box office information provided by comScore and Mojo Box Office
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Photo by KENA BETANCUR / AFP / Getty Images
The last film offering of Dwayne Johnson, ] Skyscraper opened in North America on July 13 to a total of 24.9 million dollars and was greeted with headlines on how the film was a financial failure.
On the surface, it may actually look like the latest human action film formerly known as The Rock could be categorized as such.The film had the second lowest opening of the last ten Johnson films, beaten only by the stranded whale of last summer, Baywatch . dropped 54% over the weekend and is at a cumulative domestic gross of $ 47 million. At this rate, even breaking the $ 65 million mark will prove to be an obstacle that even The Rock can not overcome
. The reasons for the price deception for Skyscraper on these shores are numerous. There is the overexposure factor because the film is the fifth film starring Johnson to be released in 15 months. In addition, the film might have seemed too foreign to the North American public, taking place in Hong Kong and featuring many Asian actors. In addition, Johnson's movies tend to overproduce when they have a bankable co-star like Kevin Hart or the franchise team The Fast and the Furious
But if we look at these shores and we head east, clear where is the success or final failure of Skyscraper . As mentioned, the film takes place in Asia with recognizable names in these territories, but less here. Johnson's latest film, Rampage is a good comparison. 76% of the global box office of this film came from the international market. Although his gross domestic product of $ 100 million was considered acceptable, his foreign equity investment of $ 326 million has turned him into a money maker even with a budget of $ 125 million. dollars, which corresponds to 19459012.] What is worth noting is that Skyscraper continues its trend toward a growing percentage of global revenue from overseas. sea. Once upon a time in Hollywood, the ultimate success of a film depended solely on the domestic market and the international territories were something thrown into an afterthought. Still to this day, the titles are proclaimed success or failure of a movie after the domestic opening weekend, somehow ignoring the international market and its 55% -65% or more of the gross global total
Paul Dergarabedian, Senior Media Analyst for comScore, notes, "This year, even an uncontested mega-hit like Jurassic World: Fallen Kingdom earned more than double its North American gross in the territories international and that allowed the film to exceed the elusive billion dollars In addition, the movies of 2017 such as Pirates of the Caribbean: The dead men do not tell tales Transformers: The last knight [19659007] The Fate of the Furious and Ghost in the Shell have all seen their international box office account for more than 75% of their respective global revenues. tired of seeing Johnny D epp dress like Keith Richards, but it is not the case abroad
Yes, Skyscraper will only end up in North America budget $ 125 million that would generally be considered a failure. But those who follow Hollywood must remember that in many cases we are only one of the many territories of the world. Skyscraper opened $ 48 million in China this weekend and was one of the few Hollywood titles to have played during the annual blackout period of July and August. Overall, the film raised $ 75 million abroad last weekend and its global total stands at $ 182 million, of which 74% comes from international territories. If the film was open to $ 75 million in North America, it would have been reported as a flawless success.
So, look at Hollywood to focus even more on Shanghai, Seoul and Sao Paulo than San Francisco, Seattle and Saskatoon
All the box office information is courtesy of comScore and Mojo Box Office [19659013]
