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SINGAPORE – Eunice Olsen submitted a police report on a Circles.Life announcement.
An advertisement from the Circles.Life digital phone operator at the Raffles Place MRT station said: "@euniceolsen Do you prefer French Kiss or are you going out for the French Film Festival?".
The announcement was part of a Circles.Life campaign inviting people to "submit their own Epic invitation and we risk exploding it on a billboard". The company invited participants to choose an event and invite their teammate or friend.
The company has since withdrawn the advertisement, according to a spokeswoman for Circles.Life.
The spokesman said: "With regard to the Epic Invite campaign display panel that contained a contribution from @alexkrygsman, we have never intended to put any harm to it. Mrs. Eunice and we apologize for it.
"We are immediately withdrawing the ad, we will learn from this experience and appreciate the comments."
In a post on Instagram Thursday morning (November 29), Olsen posted a photo of the ad. She said, "My manager and I do not know about this announcement and the company has not asked permission to use my name, I just wanted you to know I'm not part of the campaign. of this company. "
The 41-year-old added that the advertisement was sexist and pejorative of women.
On Thursday night, she updated another message on Instagram by explaining that she had filed a police report about the advertisement. She also sought advice from her followers in her next action plan.
She said: "Advertising can play an important role in the influence of gender equality. As a brand, advertising agency, media buyer or media owner, your ads allow you to empower women or free them. We are influenced by what we see in advertising, whether we like it or not. By broadcasting such ads, you send the wrong message and reinforce stereotypes about women. "
She added that she was "deeply disappointed and disapproved of this announcement and what it represents".
"It's an identity hijacking, sexist, pejorative, disrespectful, unpleasant and a low blow for a publicity stunt," she said.
The Straits Times has contacted Olsen for further comments.
This article was first published in The Straits Times. Permission required for reproduction.
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