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Hyundai Motor made its presence felt at this year's Comic-Con 2018 by unveiling a special vehicle inspired by a Marvel character. The Hyundai Kona Iron Man edition, as its name suggests, is a Kona that has been enhanced to include design elements that recall the first Iron Man costume and its latest armor.
The South Korean automaker introduced the Kona Iron Man at the annual multi-genre entertainment and comics convention in San Diego, California. The vehicle was manufactured through Hyundai's partnership with New York-based entertainment company Marvel, which was signed in 2015, as highlighted by Korea Herald.
Hyundai entered the case with the goal of promoting its brand as fun and exciting to attract more consumers, especially young drivers. Unveiling Marvel's inspired version of its first small sport utility vehicle at the Comic-Con Opening Ceremony seems to be one of Hyundai's strategic moves to effectively market the Kona Iron Man Edition. .
"The Kona Iron Man edition is inspired by the advanced suit of Iron Man to emphasize the safety and strength of the small SUV. The vehicle is also equipped with Hyundai Smart Sense and numerous Up-to-date security systems, "Hyundai said at the unveiling.
The Hyundai Kona Iron Man sports a matte gray metallic exterior that inspired the first Iron Man costume seen in the 1963 comic book. Tales of Suspense "Meanwhile, the red lines surrounding the headlights, the rearview mirror and the roof to be inspired by the latest armor of Iron Man that we see in the movies.
Inside the vehicle also exudes an Iron Man atmosphere. It's a mix of red and gray colors and there are Iron Man masks and logos on the seats. The head-up display also features Iron Man exclusive graphics
For those interested in getting one , they should pay attention to the single order period that will open worldwide early next year. Hyundai has not yet revealed the official dates. The price is also unknown at this stage. IGN learned, however, that production should take place in December and that the first units will be available in the first quarter of 2019.
"Seeing this car's liveliness is like fulfilling wishes for a so many of us "Marvel's Senior Vice President of Global Partnerships and Marketing, Mindy Hamilton, said. "When you read comic books, you dream to see this technology and these inventions come true. We hope everyone will have as much fun jumping into this one – of – a – kind vehicle as it would bring Iron Man 's armor. "
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