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This gold Lamborghini is just one of the supercars available to users of the new driving app, the miwhipmiwhip
Like many others before me, I could not help getting my smartphone out the first time I saw a gold supercar. There is something so incredibly indulgent and so little excused about it. yes, I can afford a high performance luxury sports car and make it even more luxurious.
The idea is only a dream for most of us, but a new dream for Uber's new rival & nbsp;miwhip& nbsp; seeks to standardize its users. The carpool app was launched with a camera worthy of Austin Powers villains;Lamborghini Aventador, the Ferrari 488, the Rolls Royce Ghost II, the Mercedes G Wagon and the McLaren 720 today delight Londoners who love luxury.
For critics, this looks like an & nbsp; cascade PR & nbsp; running on steam. But as I discovered, the company is even more impressive than its ostentatious Lambo.
The app started in the form of an upbeat project among five Londoners, who grew up seeing how their father, mini-taxi driver, was working very hard to reconcile work and family life.
Co-founder Amerah Ahmed, who returned to London after 15 years of challenging gender norms in the Middle East (where she ended up on seven prestigious councils), said: "The story starts really well before the death of our father, eight years ago. & nbsp; We have always kept in memory these strong emotions of our father and helped him to count the money that he had won the day after his recovery from school.
"That's the reason we're taking 10% less commission than our competitors and offering daily withdrawals." We knew our dad had a good day depending on the number of grocery bags that were out there. He had sometimes, we know how hard fathers like ours are, and we wanted to reward him, that's part of our vision.
"We also knew that we could not do it by being the same as everyone else, we wanted to challenge the status quo, be disruptive, give people the opportunity to shop in a Ferrari, while maintaining those values.
"It was a love letter addressed to our father and we wanted to paint the city in red. We just made it in gold," she laughed.
In fact, miwhip has done almost everything shining in its business gold; for & nbsp;For passenger bookings that pick up and drop in both TFL Zone 1, passengers can board a smart car – or golden "mione" – for a flat fee of only € 5.
Chris Smith, CFO, said, "What other company will take you from & nbsp; Kensington to Whitechapel for five people? & Nbsp;
"It is very important for us to provide added value to everyone involved – so many trips to central London are made by single passengers, so it was foolish to offer one option.
"It's the same with our drivers." Our prices match those of all other navigation apps, & nbsp; we have & nbsp; a lottery that sends out our supercars at random at no extra cost.
"And we have two options for drivers – the ability to be independent or employed by us, as are all supercar drivers." That means we have the opportunity to offer specially trained professionals who can treat a ride as a museum experience, if they ended up in a McLaren. "
Nohman Ahmed, another of the brothers and sisters' co-founders, continued, "We did not want to be just another profitable mini-taxi business.
"With one of our other brands, [sneaker care brand] Crep Potect, we had adopted a high – end state of mind, but we did it because we were the consumer and that was what we were looking for a brand. This is not different here.
"Traveling" does not have to be boring – it can work supercars – this can become one of the best things to do in London – we are so proud of these iconic things like the black cab and the phone booth – the legacy.Rather than following the norm, why do not we influence it? "
And influence, they have. The application, available on Android and iOS at midnight, has already been downloaded thousands of times before its official launch in six weeks.
Tourists and city-dwellers will also benefit from a "nearby" social function in the app, which uses a passenger's premises to suggest places to go out, secret tips for foodies and general recommendations on activities to be carried out. to do in London – updated daily.
I do not think it's an extra, but I think miwhip could make the Rolls Royce Ghost II my new mode of transportation for heavy purchases.
Within 48 hours of receiving Transport for London 's private rental operator license, 1.5 million euros were spent in supercars.miwhip
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This gold Lamborghini is just one of the supercars available to users of the new driving app, the miwhipmiwhip
Like many others before me, I could not help getting my smartphone out the first time I saw a gold supercar. There is something so incredibly indulgent and so little excused about it. yes, I can afford a high performance luxury sports car and make it even more luxurious.
The idea is more than a dream for most of us, but a new dream Uber rival miwhip seeks to make normality for its users. The carpool app launched with a Austin Powers worthy of the bad guys Lamborghini Aventador, the Ferrari 488, the Rolls Royce Ghost II, the Mercedes G Wagon and the McLaren 720 today delight Londoners who love luxury.
For the critic, this sounds like a cascade of public relations working on emanations. But as I discovered, the company is even more impressive than its ostentatious Lambo.
The app started as an optimistic project among five Londoners who grew up seeing how their late father – mini-taxi driver – was striving to reconcile work and family life.
Co-founder Amerah Ahmed, who returned to London after 15 years defying gender norms in the Middle East (where she ended up on seven prestigious councils), said: "The story really begins long before our death. Father, eight years ago, these strong emotional memories of our father and help him count the money he earned the day after he arrived at school.
"That's why we're taking 10% less commission than our competitors and offering daily withdrawals – we knew our dad had a good day depending on how many groceries he had. We know how much fathers like us work and wanted to reward him, it's an important part of our vision.
"We also knew we could not do it by being the same as everyone else, we wanted to challenge the status quo, to be disturbing, to give people the chance to shop in a Ferrari while maintaining those values."
"It was a love letter to our father and we wanted to paint the city red, and we ended up doing it in gold," she laughed.
In fact, miwhip has done almost everything shining in its business gold; for For single-passenger reservations that take and land in TFL Zone 1, passengers can embark on a gold-plated smart car – or "mione" – for a flat fee of only £ 5.
Chris Smith, CFO, said, "What other company will take you from Kensington to Whitechapel for five days?
"It is very important for us to offer added value to all involved." So many trips are made in central London by one traveler so it makes no sense to propose only one option.
"It's the same for our pilots, and while our prices are in line with all other flying applications, we have a lottery that sends out our supercars at random, at no extra cost.
"And we have two options for drivers – the ability to be independent or employed by us, as are all supercars drivers.That means we are able to offer specially trained professionals who can treat a ride as a museum experience, if they end up in a McLaren. "
Nohman Ahmed, another of the co-founders brothers and sisters, continued, "We did not want to be just another profitable mini-taxi business.
"With one of our other brands, [sneaker care brand] Crep Potect, we had adopted a high – end state of mind, but we did it because we were the consumer and that was what we were looking for a brand. This is not different here.
"Traveling does not have to be boring – it can involve supercars – it can become one of the best things to do in London – we are so proud of these iconic things like the black taxi. and the phone booth – the inheritance.Rather than abide by the norm, why not influence? "
And influence, they have. The application, available on Android and iOS at midnight, has already been downloaded thousands of times before its official launch in six weeks.
Tourists and city-dwellers will also benefit from a "nearby" social function in the app, which uses a passenger's premises to suggest places to go out, secret tips for foodies and general recommendations on activities to be carried out. to do in London – updated daily.
I do not think it's an extra, but I think miwhip could make the Rolls Royce Ghost II my new mode of transportation for heavy purchases.
Within 48 hours of receiving Transport for London's private rental operator license, miwhip has spent over £ 1.5 million in supercarsmiwhip
