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According to a new study, the use of mobile shopping apps has more than tripled in Southeast Asia over the past year, far exceeding the 28% average growth of the year. use of applications.
The use of mobile shopping applications jumped 240% between 2017 and 2018, making m-commerce the most popular category of regional users.
Health and fitness applications grew 170%, followed by business and financial applications, where their use increased 102%, and lifestyle apps, which were more popular by 51% compared to the previous year. ;last year.
Losers, meanwhile, include photography applications – for which the number of user sessions has decreased by 50% – and news and magazines by 32%.
The study, which covered 14,500 applications and 217 million devices in Southeast Asia, was conducted by Flurry's mobile developer analytics platform, which is part of Oath , the Verizon unit to which Yahoo also belongs !.
Rico Chan, Oath's Regional General Manager, said, "Retailers need to consider the pace of mobile commerce growth and work with application developers to meet the needs of consumers.
"Users are now seeing their phone as more than a tool for taking pictures and getting up to date with the news."
Oath attributed the sharp increase in the use of shopping apps to "more willing users to pay via mobile devices, as mobile payments become more advanced and trustworthy."
Mr. Chan also noted that competition in the mobile application market in Southeast Asia "has become brutal", while the global downturn in the industry could signal the maturity of the market, its saturation or simply the end of the gold rush of applications ".
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