YouTube and Facebook are learning that it's not so easy to make shows that people want to watch.



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<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "As soon as Netflix hit hard with Room of cardsand Amazon followed suit, & nbsp;Transparent, a technology giant after the other began to see dollar signs. Yahoo tried, and other traditional platforms such as Facebook and YouTube also wanted to bite the apple – the apple being the commitment and rigidity of users that occurs when you have a list of shows and of original programs that people want to watch. "Data-reactid =" 18 "> As soon as Netflix hits hard with Room of cardsand Amazon has followed suit, Transparent, a technology giant after the other began to see dollar signs. Yahoo has tried, and other historical platforms such as Facebook and YouTube have also wanted to bite the apple – the apple being the commitment and rigidity of users that occurs when you have a list of original programs and programs that the people want to watch.

In this case, users stay longer on your platform, or at least the idea. So the leaders started distributing checks and the big race for content started, until one by one the companies discovered that you could spend money, but the hits did not follow automatically.

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<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "We have an idea of ​​this reality even in action This week On YouTube and Facebook, the two companies have certainly plunged into the waters of the original programming, with the list of original videos from YouTube Originals, including a first season generally well regarded. Cobra Kai, a sequel to the Karate Kid. Meanwhile, Facebook has started funding programs featuring leading actors. Examples include Sorry for your loss, a drama starring Elizabeth Olsen about a widow in mourning who was resuming her life after the death of her husband – and who had all the values ​​of production, a top quality acting game and quality writing that made it one thing you would have easily seen end up as a traditional cable network. "data-reactid =" 23 "> We had an idea of ​​this reality this week in the titles of YouTube and Facebook.The two companies have certainly plunged into the waters of the initial programming, with the list of previous media. , including a generally well-regarded first season of Cobra Kai, a sequel to the Karate Kid. Meanwhile, Facebook has started funding programs featuring leading actors. Examples include Sorry for your loss, a drama starring Elizabeth Olsen about a widow in mourning who was resuming her life after the death of her husband – and who had all the values ​​of production, a top quality acting game and quality writing that made it an easy thing to see traditional wired network.

Here is where we are, though. Both Netflix and, to a lesser extent, Amazon are still the examples that other tech giants are turning to when they try to get into this game. But at least for YouTube and Facebook, they're trying to significantly change their initial content strategy.

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "For YouTube, it is expected that this will hijack the Instead of placing them in the company's premium subscription service at $ 12 per month, the company will have short-term originals with a combination of subscription-supported and ad-supported series, a YouTube representative said & nbsp;Variety& nbsp; as much, indeed, as its original programs and films will eventually be free to view and include commercials. "data-reactid =" 25 "> For YouTube, it seems like the focus will be on making sure people pay for watching movies, rather than placing them all in the premium subscription service of 12 $ per month of the company, the company will have short-term originals including a series of series financed by subscription and by advertising. Variety as much as its original programs and films could possibly be free for everyone.

"As for 2019, we will continue to invest in scripted programming and strive to make our YouTube Originals ads compatible with advertising to meet the growing demand for a more global fan base," reads in this statement. "This next phase of our original strategy will expand the audience of our original YouTube creators and provide advertisers with incredible content that will reach the YouTube generation."

Facebook, meanwhile, changes strategy differently. While kids fear the social media service is losing more and more the cachet inherent in services such as Instagram, Facebook would also be climbing to the demographic scale with respect to its original programming . In other words, Facebook will create more programs for the old ones.

<p class = "canvas-atom-canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "" The competitor of Facebook on Facebook is spinning to older audiences, teens go offline and publishers balk, "a CNBC "Data-reactid =" 28 ">" Facebook's competitor on Facebook is turning to an older audience, as teens go offline and publishers are hesitant ", CNBC Monday's title sounded.

<p class = "canvas-atom web-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Already, Facebook has spent more than a billion original purchase dollars and content like Sorry for your loss, as good as Queen of America, a drama about the world of the show with Catherine Zeta-Jones. This corresponds to & nbsp;Variety, which also notes that about 50 million US users view Facebook Watch content each month (Watch is the branded Facebook brand feature in which its original programs are part) . The social media giant has said it wants to change the name of its service. "Data-reactid =" 29 "> Facebook has already spent over a billion dollars to buy original programs and content, such as Sorry for your loss, as good as Queen of America, a drama about the world of the show with Catherine Zeta-Jones. It's according to Variety, which also notes that about 50 million US users view Facebook Watch content each month (Watch is the branded Facebook brand feature in which its original programs are part) . The social media giant said he was trying to change the fact that his service still has not received widespread name recognition.

That said, it's good to see that YouTube and Facebook do not give up on these efforts. It may seem trivial to note, but it's true that the winner here is me and you when companies like these tech giants immerse themselves in original programming, since we have an abundance of content to watch and entertain.

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<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "To see the original version of this article on BGR.com"data-reactid =" 40 ">See the original version of this article on BGR.com

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