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SAN FRANCISCO – YouTube plans to make all future original programming available to the public free of charge as Google's streaming video unit at Alphabet Inc. is seeking a larger audience for programs and programs. films that were mainly for paying subscribers.
This change in strategy means that starting next year, YouTube Premium will no longer have exclusive access to original programs, thereby removing one of the key benefits of the offer. d & # 39; subscription. YouTube's paid option will always delete original ads and all other videos, and has music streaming privileges.
YouTube has not revealed the total number of subscribers to the paid offer, launched three years ago, available in 29 countries.
The decision to make free programming aimed to satisfy the growing interest of international users for original programming and the demand of advertisers to associate special content. The move also gives the company more flexibility in marketing its programs.
Some future programming or behind-the-scenes programming may remain exclusive to subscribers, if only for a short time, according to someone familiar with the thought.
In the United States, YouTube Premium costs around $ 12 a month.
The dozens of shows and movies previously published in YouTube Premium, such as the first season of the popular comedy action "Cobra Kai", will remain behind the payment wall, the company said.
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