[ad_1]
Apple is still hungry.
The Cupertino giant has just acquired Laserlike, a machine learning start-up that allows the delivery of specific content to the user, reported The Information. The terms of the agreement have not been revealed, but it has been reported that the acquisition of Laserlike would be used to strengthen Siri's capabilities.
Subscribe to the Daily Crunchbase
Laserlike was launched by three former Googlers, Steven Baker, Anand Shukla and Srinivasan Venkatachary. Laserlike, based on Mountain View, indicates on its website that it "will provide high quality information and diverse perspectives" to its users through a web search based on artificial intelligence.
The purchase of a small business by Apple is not surprising – according to Crunchbase data, Apple has acquired 106 companies during its lifetime. In 2018 alone, he acquired seven.
In 2019, Apple's appetite continues to grow. Only three months after the beginning of the year, three companies have already been acquired: PullString, DataTiger and now Laserlike. Our CPN Alex Wilhelm wrote about the two previous acquisitions).
While DataTiger focuses on digital marketing, PullString uses artificial intelligence and will contribute to the "Siri, HomePod and Voice" strategy.
Apple did not immediately respond to Crunchbase News' request for the new acquisition. However, I suppose that the dynamics of the transactions evolved quite quickly: in May 2018 Venkatachary de Laserlike posted on Facebook: "Apple is promoting us today as Appli of the day! Pretty happy. Check out our app and send us your comments. "
After 45 weeks, it is clear that Apple's enthusiasm has gone from voice assistance to hard investment. Not bad.
Illustration credit: Li-Anne Dias
[ad_2]
Source link