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Salesforce has completed its $ 27.7 billion acquisition – the largest to date – of business messaging app Slack. When the companies first announced the purchase in December 2020, they said Slack founder and CEO Stewart Butterfield would continue to lead the messaging service as a unit within its new parent organization. They also said that Slack will become the new interface for Customer 360, which is a Salesforce tool where you can add and access business applications.
In Salesforce’s announcement on the completion of the acquisition, he confirmed the colon and said the purchase would allow them to provide a “Slack-first Customer 360”. It will provide customers with “a single source of truth for their business and a single platform to connect employees, customers and partners to each other and to the applications they use every day.”
While Slack became synonymous with messaging service for businesses after its launch in 2019, it suffered losses last year after Microsoft positioned its Teams app as a competing product amid the pandemic. Slack even filed an antitrust complaint against the tech giant with the European Commission for bundling Teams with the Office suite. Salesforce announced the acquisition of Slack six months after the EU filed the complaint.
Salesforce President and COO Bret Taylor and Slack CEO and Co-Founder Stewart Butterfield will host an event next month to share more details on the messaging app integration. It will take place on August 17 at 1 p.m. ET and will be posted on the Salesforce website.
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