[ad_1]
The struggles of Snap Inc. have been well documented. From the slow Android application of Snapchat to a revolving door frames, it is easy to understand why the user base of the application has remained unchanged since 2017. However, its biggest problem at the present time, it is that there seems to be a crisis of identity. It's hard to say what it wants to be: one day, Snapchat reveals augmented reality lenses for dogs, the next day it adds other hockey highlights to its application.
Snapchat still makes a major push into the short form original content too, an effort that began with the launch of Discover in 2015. Just last month, he announced a new show called Raise bhabiewith rapper Bhad Bhabie (her real name is Danielle Bregoli), 15 years old. Bhad Bhabie became an internet celebrity after an appearance on Dr. Phil in 2017, where her family problems were revealed and where she dared the derisory hearing of "betting my money, how are you?" " they had something to say to his face. Since then, she has shot videos with controversial YouTube star Logan Paul and has been nominated for a Billboard Music Award.
<img alt = "Bhad Bhabie" data-caption = "Bhad Bhabie" data-mep = "3029513" src = "https://o.aolcdn.com/images/dims?crop=1280%2C720%2C0%2C0&quality= 85 & format = jpg & resize = 1600 Children's sign: in-train in place
For Snapchat, having a show with Bhad Bhabie means reaching the young audience he desperately needs, and so far this bet seems to be paying off. Raise bhabie 10 million viewers in 24 hours during its debut in January, making it the biggest first in the history of Snapchat. For comparison, E! & # 39; S The amazing Kardashian family It attracts about 1.5 million viewers per episode, and it's a popular series that is entering its 16th season.
The audience figures of Raise bhabie This bodes well for Snap, especially as he continues to invest heavily in original scripted shows. With the launch of Snapchat Originals in 2018, the company plans to launch a list of programs offering a five-minute episode per day for each title launched, including Raise bhabie. There are also others like Class of lies, Co-Ed and Endless summer, for people who are interested in romance or real crime stories instead of a 15-year-old rapper.
Of course, these originals are above what Snapchat is already do with shows, such as ESPN twice a day Sports Center, introduced in 2017. Snap Inc. President and CEO, Evan Spiegel, said in a call for results that "30% more people" are now watching Snapchat's broadcasts compared to the previous year. last year. He said a series like Dead Girls Detective Agency, created by Snapchat and NBCUniversal, alone reaches 14 million viewers.
<img alt = "Tik Tok application: Illustration" data-caption = "PARIS, FRANCE – NOVEMBER 07: In this illustration, the logos of social media applications, Facebook, Instagram of Tik Tok, Snapchat and Twitter are displayed on the screen. Of a tablet on November 07, 2018 in Paris, France Tik Tok, also called Douyin, is a Chinese mobile application for video sharing and social networking developed by the company Toutiao. TikTok application, which allows to create video clips, becomes the most downloaded application in the world in number of downloads, in front of Facebook, Snapchat and Instagram.Created nearly 4 million times in the United States only, it nowadays counts about 500 million active users every month in the world. (Photo by Chesnot / Getty Images) "data-credit =" Chesnot via Getty Images "data-credit-link-back =" " data-dam-provider = "Getty Editorial" data-local-id = "local-2- 431839-1550866519834 "data-media-id =" 44aada02-a69f-38db-930b-6498f47cdfd3 "data-original-url =" https://s.yimg.com/os/creatr-images/2019-02/9023dda0- 36de-11e9-b5eb-ceeb085d3dce "data-title =" Tik Tok Application: Illustration "src =" https://o.aolcdn.com/images/dims?crop=4040%2C2562%2C0%2C0&quality=85&format=jpg&res= 1600% 2C1015 & image_uri = 2
Nevertheless, if Snapchat hopes to expand its user base in the coming years, the original video will not be its life-saving asset. Although Spiegel hopes that these efforts will help Snap "get back on track and achieve its profitability goal for the year," only time will tell if its strategy will work or not. Jason Keath, founder and CEO of SocialFresh (a social media training and analysis firm), told Engadget that, for the time being, Snapchat is "on the verge of knowing if it will survive or not" as that public company. "[Snapchat] saw Facebook and Instagram [do what works]but he thinks he can follow his own path and I think it hurt him, "he said.
According to Keath, Snapchat has not caught up with Facebook or Instagram for many reasons, but the lack of public profiles and embeddable content on the Web is the main cause of its growth problems. Another big problem was the application's janky user interface, especially on Android, that Snapchat has been committed to fix for a few years now.
"[Snapchat] is the best free R & D department that Facebook could have asked for. "
Then there is Snapchat's reliance on ephemeral posts, although rumors suggest that it may soon allow public Stories that do not disappear. If Snapchat were to find a way to extend the duration of your stories or make them permanent on someone's account, this could help it better compete with Instagram and others.
"We can never deny that Snapchat is a huge innovator in social platforms," Keath said. "If she had had a larger scale [audience] more quickly, he could be in a better position. "What helped EPS, he added, is that he managed to keep his demographics younger, but Snapchat can not be too comfortable there, because Social networks for newcomers such as TikTok are becoming more and more the first choice of millions of teenagers.
[ad_2]
Source link