In order to attract more users and advertisers, Snap today announced that its pioneering Stories product would soon be available for developers to insert into their own applications. . Tinder and the Houseparty video chat app are two of the companies that have agreed to incorporate Snap Stories to their own products. The integration of Tinder is scheduled for this summer.
The new integrations are part of App Stories, a new feature set of Snap Kit, the company's development platform. When the integrations are online, users will be able to post stories created in Snapchat to other apps. (This looks like how you can share a Spotify track with your Instagram story.) It's unclear how stories will appear in apps like Tinder because the integrations are still in development. Although this seems like a natural place to put ads on, the company said the product would not include any advertising at launch.
App Stories is part of a series of announcements that Snap has made today for developers at its Hollywood partners' summit. The company also plans to bring its popular Bitmoji avatars to other locations, including Fitbit, where users will be able to add their custom Bitmoji to their screensavers. Bitmoji will change throughout the day depending on the user's level of activity and other environmental cues, Snap said. The company will also bring Bitmoji to Venmo, allowing users to comment on their payments with Bitmoji stickers.
Speaking of stickers, Snap is pushing its partners to create new integrations for its Stories product. Anchor will allow you to add a sticker to the podcast you just listened to, GoFundMe has added a sticker allowing you to promote fundraisers to your friends Snapchat and Netflix allows you to share the show you are currently watching in your story.
Snap also had a new advertising product to announce: the Snap Audience Network, an upcoming service that will extend its advertising platform to other applications. When launched later this year, other developers will be able to include Snap's vertical ads in their own products and share revenue in an unspecified division. This is a decision that gives investors the opportunity to believe that Snap still has potential for growth – although, for now, Snap has said it has not hired partners to participate.