Sony has today unveiled its new OLED TVs for 2021. The 'Master' series A90J has a brighter OLED panel and will be available in up to 83 inches. Sony is also introducing Google TV and its 'Cognitive Processor XR'.
Sony 2021 OLED TV line-upIn addition to its line-up of 2021 LCD TVs, Sony has today unveiled two new OLED TV ranges for 2021; A90J and A80J. In 2021, Sony will use the same model names across Europe and North America. J refers to the 2021 generation. The company unveiled its new TVs as "the world’s first cognitive intelligence televisions". They will be sold as high-end 'XR' models and the XR moniker will be used widely to describe Sony's upgraded video and audio systems, including a new, upgraded video processor. - "Powered by the Cognitive Processor XR, the brain of the new BRAVIA XR, the televisions use a completely new processing method that goes beyond conventional AI, designed to replicate the ways humans see and hear. When we see objects, we unconsciously focus on certain points. Cognitive Processor XR, powered by cognitive intelligence, divides the screen into numerous zones and detects where the ‘focal point’ is in the picture. While conventional Artificial Intelligence AI can only detect and analyse picture elements like colour, contrast and detail individually, the new Cognitive Processor XR can cross-analyse an array of elements at once, just as our brains do," said Sony.
Sony A90J 4K OLED. Photo: SonySony added that the "Cognitive Processor XR can also analyse sound position in the signal so the sound matches precisely with what’s on the screen", including the ability to upconvert sound to virtual 5.1.2 channels. The new processing would seem to run counter to Sony's message of staying true to the "creator's intent". The company countered by saying that the TV's 'Custom' picture mode will have most of these systems disengaged. Sony's flagship A90J will be available in 55, 65, and 83 inches and is the "brightest OLED we have produced yet" in terms of both overall and peak brightness, the company said without providing any numbers. In part due to better cooling, it explained. Last year's 48-inch A9 will carry over into 2021. The more affordable A80J, which will replace last year's A8 (or A85/A87/A89), will be available in 55, 65, and 77-inch sizes without the brighter OLED panel.
Sony A80J 4K OLED. Photo: Sony
HDMI 2.1 for 4K120 and VRROne of the biggest upgrades is HDMI 2.1 which opens up new video possibilities with consoles like PlayStation 5 and Xbox Series X. Sony released its first LCD TVs with HDMI 2.1 in 2020, but the OLED TVs we left behind. next to. The A90J and A80J will both feature two HDMI 2.1 ports, both supporting 4K120 (4K at 120fps) as well as eARC (Enhanced Audio Return Channel) for better sound support, VRR (Variable Refresh Rate) and ALLM (Auto Low Latency Mode). VRR and ALLM will require a firmware update. These features are primarily aimed at PC / console gamers, with 4K120 + VRR providing smoother, tear-free gameplay, and ALLM allowing automatic switching to the TV's game mode. Sony has highlighted new video systems such as `` XR Motion Clarity '' (replaces `` X-Motion Clarity '') and `` XR Upscaling '' (a new lookup table for improved scaling to 4K, depending on the company). TVs will continue to support 2020 model features including Dolby Vision and Dolby Atmos, HDR10, HLG, IMAX Enhanced, Netflix Calibrated Mode, and more. In addition, the A90J and A80J are compatible with Calman for easier image calibration and can adapt to the light in your surroundings with an “Ambient Optimization” function. The A90J and A80J come with an upgraded version of the integrated audio system (Acoustic Surface Audio +) which uses the ultra-thin OLED panel as the speakers. There's a new front-facing subwoofer that uses the OLED panel to create invisible low-frequency sound waves. FlatpanelsHD has yet to have a chance to hear it in action as CES is a fully digital show this year.
Android TV becomes Google TVSony's 2021 models will come with a revamped UI as Sony switches from Android TV to Google TV. This is Google's new user interface for TVs, first launched with the new Chromecast. - “This line also introduces Google TV, an all-new entertainment experience that brings movies, shows, live shows and more together from apps and subscriptions and curates them just for you. Easily find something at watch with personalized recommendations and bookmark shows and movies in one watchlist for what to watch. Users can even add to their watchlist from their phone or laptop with Google search , " Sony said. The current apps available for Android TV will continue to work on Google TV, which is still Android based. You can find more information about switching to Google TV in our article here. TVs will also be launched with Bravia Core, Sony's new video streaming service that offers 4K HDR and `` IMAX Enhanced '' movies in "UHD BD equivalent quality with streaming up to 80 Mbps". Additionally, Sony has partnered with Apple to support AirPlay 2 for wirelessly transferring media files from iOS / macOS to the TV as well as HomeKit, which is Apple's platform for the connected home. HomeKit allows you to control certain TV features from an iPhone or with Siri voice commands. The TVs are compatible with Google Assistant and Amazon Alexa. They can take hands-free voice commands through a built-in microphone. Sony's backlit remote control is included with both TV models. Follow the links for full specifications in the TV database.
Sony 2021 OLED TVs – Specifications
|Sony A90J||Sony A80J|
|Formats||55, 65, 83 “||55, 65, 77 “|
|Design||A slate design||A slate design|
|Stand design||2 way||3 way|
|Resolution||4K OLED||4K OLED|
|Video processor||XR cognitive processor||XR cognitive processor|
|Brighter OLED panel (XR OLED Contrast Pro)||X|
|XR movement clarity||X||X|
|Acoustic surface audio +||X||X|
|Bravia Core streaming||X||X|
|HDMI 2.1 (4K120, VRR, ALLM, eARC)||X||X|
|Netflix calibrated mode||X||X|
|AirPlay 2 and HomeKit||X||X|
|HDR support||HDR10, HLG, Dolby Vision||HDR10, HLG, Dolby Vision|
|Hands-free voice control||Google Assistant||Google Assistant|