Sony unveils 2021 ‘XR’ A90J and A80J OLED TVs – HDMI 2.1, brighter OLED panel, more


Sony has today unveiled its new OLED TVs for 2021. The 'Master' series A90J has a brighter OLED panel and will be available in up to 83 inches. Sony is also introducing Google TV and its 'Cognitive Processor XR'.

Sony 2021 OLED TV line-up

In addition to its line-up of 2021 LCD TVs, Sony has today unveiled two new OLED TV ranges for 2021; A90J and A80J. In 2021, Sony will use the same model names across Europe and North America. J refers to the 2021 generation. The company unveiled its new TVs as "the world’s first cognitive intelligence televisions". They will be sold as high-end 'XR' models and the XR moniker will be used widely to describe Sony's upgraded video and audio systems, including a new, upgraded video processor. - "Powered by the Cognitive Processor XR, the brain of the new BRAVIA XR, the televisions use a completely new processing method that goes beyond conventional AI, designed to replicate the ways humans see and hear. When we see objects, we unconsciously focus on certain points. Cognitive Processor XR, powered by cognitive intelligence, divides the screen into numerous zones and detects where the ‘focal point’ is in the picture. While conventional Artificial Intelligence AI can only detect and analyse picture elements like colour, contrast and detail individually, the new Cognitive Processor XR can cross-analyse an array of elements at once, just as our brains do," said Sony.

Sony A90J 2021 OLED TV